Route-to-market Manager

3 months ago


Ho Chi Minh City, Vietnam Công ty Cổ phần Sữa Việt Nam Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Adapt and executes the right RTM including routes and distribution models to ensure the business growth profitability.

Strategies:

- Develop an RTM Roadmap aligned to sales growth initiatives.
- Ensure alignment with channel partners on integrated RTM model and driving RTM execution. Manage interactions with distributors & influence to invest in RTM Capability & Infrastructure.
- Align and cooperate with ASM, RSM to roll out and deploy RTM initiatives.
- Lead the implementation & transfer of best practices in RTM across territories. Coordinate the RTM activities and adjust routes to meet customer needs, improve efficiencies, and ensure appropriate controls & reporting are in place to meet statutory & company requirements.
- Analyze, evaluate and assist Sales Team to develop and deploy right RTM

Sales:

- Understanding of Nielsen Data and building the RTM strategy based on the key observations; analyze information and insights against KPIs at a Territory level
- Drive continuous business improvement in the secondary sales to optimize route productivity and cost efficiencies.

Distributor:

- Propose goals and KPIs for distributor activities and track ongoing results.
- Analyze distribution matrix and territory mapping to address growth/ expansion opportunities, provide suitable solutions/ RTM models to improve (strengthening, expanding, trade segmentation, outlet classification, routing, re-routing )
- Analyze and evaluate distributors’ operation profitability (Distributor Assessment), align with Sales Management Team and Distributors on remedial Improvement Plans and Development Plans for 1-3 years where applicable. Follow up implementation and improvements of Sales Team and Distributors.
- Contribute in shaping distributor strategy: classification/ segmentation and trade terms to strengthening strategic partnership with distributors.
- Support Distributor's adherence to trading terms & develop distributor logistics capability in terms of infrastructure, processes and systems.
- Review and optimize Distributor Management Process (open/close, including distibution requirements i.e warehousing, route coverage, tools, finance, back office systems, organizational structure; new route, merging route ), cascade and follow up.
- Assess training needs at distributor level and provide inputs to trade development team.

Other accountabilities:

- Work closely with Sales Cap, Trade Marketing, MT to have better alignments related to distribution system, and leverage the system for business growth.
- Ensure the Distributor Management Process be duly complied

**Chức vụ**: Trưởng nhóm/Trưởng phòng

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- Chế độ bảo hiểm
- Du Lịch
- Phụ cấp
- Đồng phục
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Công tác phí
- CLB thể thao

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:
Education/Professional Qualification
- University graduate major in Business/Marketing of equivalent

Experience
- Experience: 5-year experience in same position, nationwide scope, ideally in milk or FMCG e.g drinks/tobacco...
- Experienced in developing new RTM models

**Skills**:

- Excellent commercial sense
- Excellent analytical and strategic thinking skills
- Good planning, implementation and presentation
- Excellent sales orientation mindset and strong collaboration skills,
- Ability to convince/influence on VP Sales, SD, RSM, ASM and Distributors
- Fluent communication in both Vietnamese & English

Personality:

- Proactive, self-starter
- Pragmatic problem solving in complex/ambiguous situations
- Highly motivated, energetic, enthusiastic and team oriented
- Outgoing, comfortable in bar/nightclub drinking environment
- Strong team player

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Bán Lẻ,Bán Lẻ/Cửa Hàng,Kinh Doanh/Bán Hàng,Phát Triển Thị Trường

Đại Học
Không yêu cầu



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