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Marketing Manager

1 month ago

Thành phố Hồ Chí Minh, Vietnam Nestlé Full time

**POSITION SNAPSHOT**
- Location: Head Office, Ho Chi Minh City
- Company: Nestlé Viet Nam

***
This job is responsible for the marketing area - usually across several products/brands/categories.
Responsible for developing the overall marketing strategy of the brands/products/categories within their
area of responsibility. 'Guardian' of the brand. Co-ordinates / manages a global marketing strategy.
Coordinates the development of sales objectives, strategies and advertising promotional programs that
are within the company's budget. Liaise with Sales.

**A DAY IN THE LIFE**
- Contribute to achieving the set business objectives RIG, OG, MC, EBIT for the responsible category.
- Achieve the market share objectives
- Based on solid consumer insight: develop medium to long-term category plans in line with the MBS;
develop a brand plan per the ICP approach; provide the input and drive the I&R pipeline.
- Provide the input to the channel/customer /route-to-market planning
- Build & maintain a network of contacts across the Nestle world and any relevant professional association

for cross-fertilization of best practices and source of new ideas relevant to the business.
- Develop a business culture based on appropriate use of marketing intelligence and systematic pursuit of

consumer insight.
- Responsible for functional competency development & succession planning of marketing team.

**WHAT MAKE YOU SUCCESSFUL**
- 8-10 years of Commercial Experience
- Senior Marketing Experience (3-5 years)
- Strong Sales experience
- Agency Management Experience
- Strong Brand Equity Management Experience
- Strong Consumer Insight Experience
- Strong Shopper Insight & Development experience
- Strong Consumer Communication Experience
- People Management Experience
- International Business Experience