Trade Marketing Manager- Toft

3 months ago


Ho Chi Minh City, Vietnam Công Ty TNHH Nhà Máy Bia Heineken Việt Nam Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
- Utilize internal & external data to monitor the brand's performance at channel, identify Issues & Opportunities, make promptly recommendations to go forward, and independently lead the development & implementation of trade plans to build & keep growths for those brands (Heineken, Tiger & Innovation Portfolio).
- Own robust understanding of the shopper insight, market & channel landscape and bring that perspective to translate /inject into the innovation of POSM/TOT, from the concept development to production, deployment, and evaluation.
- Lead projects based on company requirements (i.e. Visibility in hot zones project, Shopper Behavior study, Driving Retailer promotion Guideline & Framework...)

**Chức vụ**: Nhân viên/Chuyên viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:
Private health insurance for employee and dependents

18 days of annual leave

Canteen

**Yêu cầu bằng cấp (tối thiểu)**: Đại Học

**Yêu cầu công việc**:

- University degree in business administration, marketing (preferred, not required)
- FMCG industry commercial experience in MNC of min 4 years
- Trade marketing or sales background
- Drives to win, able to distill and define objectives from broad directions, organize time & resources, and mobilize & motivate others towards achieving these objectives.
- Adapts well, overcomes obstacles and defines trade-off choices and alternative solutions to push forward if faced with barriers.
- Leads by accountability, focuses on tasks end-to-end, holds self & others accountable.
- Team player, knows how to generate support and manage cross-functionally without hierarchy, able to ask for help and recognize others' contributions.
- Connected to current news & developments, actively demonstrates knowledge of broad business, retail, and social/cultural trends.
- Well-organized and dependable, manages well timelines and milestones, creates visibility on projects & deliverables, communicates risks early and proactively manages alignment between stakeholders.
- Native speaker / fluent in Vietnamese
- At least upper intermediate in English
- Understands and demonstrates practical knowledge of channel strategy, segmentation, and analytics processes.
- Understands and shows practical knowledge of building & executing channel and/or brand plans and commercial calendars.
- Has good understanding of sales & distribution strategy (coverage, distribution, routing, targeting & rewarding, steps of the visit, outlet execution, and channel standards)
- Understands and has practical knowledge of the retail environment and can relate and connect business & sales JBTD to market reality.
- Good stakeholder management skills, understands and has practical experience how to engage with sales teams.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Offline Marketing (Báo/Đài/Truyền Hình),Quảng Cáo/Marketing,Truyền Thông/Báo Chí,Truyền Thông/PR

Đại Học
Không yêu cầu



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