Associate Trade Marketing Manager

2 weeks ago

Ho Chi Minh City, Vietnam Bayer Full time

**Associate Trade Marketing Manager**

**_Global Job purpose_**

Associate Trade Marketing Manager (TMG) is responsible for developing and coordinating implementation all trade marketing plans & activities at **Modern Trade Channel, Pharmacy Chain Key Accounts & E commerce**

The Jobholder ensures the translation of Marketing and Company strategy into Channel strategy and business plan in coordination with Sales departments for implementation. The Jobholder also need to ensure the trade strategy is following Customer Excellence standard for assigned channel

The TMG must **collaborate closely with MT Sales, Marketing, Supply Chain, Medical Affairs, Legal, QA, Distribution.**

**This position reports directly to the Head of Trade MKT (HoTM)** of Vietnam Consumer Health and is a key role within the Vietnam Consumer Health Commercial Team.

**_Geographical scope - Vietnam_**

**_Major tasks and responsibilities_**

**Trade Marketing Operations**
- **Channel dedication**
- Identifies growth opportunities for **Modern Trade, Pharmacy Chain KAM, Ecommerce, New channel**:

- Develops and submits **the annual plan of business plan and trade promotional activities **by brand, period, and price for above channels in cooperation with the MT sales department and Marketing department
- Develop **JBP plan base win-win partnership**, in collaboration with MT Sales & Marketing
- Manage, tracking, evaluate the trade spending in MT & KAM to be more effectively and aligned with channel strategy
- **Work closely with the cross-functional team** - Sales, Marketing, Supply Chain, Medical Affairs, Legal, QA, and Distribution to flawlessly execute fully integrated marketing thematic campaigns
- Align with **Digital & Marketing to ensure consistency in brand communication at point of sale of KAM**
- **Optimize in-store execution and presentation of Bayer CH brands to drive brand preference, increase conversion and basket size through best-in-class assortment, promotions, and merchandising** **in MT & KAM**
- Ensure trade merchandising guidelines and category management principles are being followed in the trade (POSM, Right Planogram for MT channel/PH Chain).
- Ensure all trade activations comply with Bayer compliance standards and are cost-effective and executed within the defined budget.

**Customer Management**
- Work with sales team to deliver customer-centric solutions supported with strong shopper and consumer insights.

**Net Revenue Management**
- Align & sync with HoTM on trade term (GTN and P&I for Trade) budget spending to ensure maximum cost effectiveness and profitability for MT, PH chain KAM and Ecommerce
- Review the return on investment for all projects pre
- and post
- implementation to ensure profitability and draw learning’s for future activations.
- Trade spend planning and tracking vs actual trade spend for assigned channel

**Reporting and Analytics**
- Work with sales team to consolidate standard reports on distribution and availability, Bayer CH trade activations and competitive intelligence.
- Be a strategic thought partner to the sales and marketing team to identify actionable emerging market and shopper trends and capitalize on account-specific sales opportunities.

**_Work relations_**
- Internal partners: Country Division Head, HoTM, Sales, Marketing, Controlling, Supply Chain, QA, Medical, RA, LPC, HR
- External partners : Trade / business partners - Distributor and 3rd party partners (ie. Pharma chaines and other key retail establishments)

**_Qualifications (education, skills, experiences)_**
- Bachelor’s Degree or higher qualifications in business administration or related courses.
- Minimum 5 years working experience, with at least 3 years in trade marketing. and at least 2 years experience at the supervisory level
- Minimum 3 years working experience with Modern Trade/Pharmacy Chain/Ecommerce
- Strong leadership and people management skills directly leading a team
- Excellent verbal, written, negotiation, and interpersonal communications skills
- High level of commercial acumen, with strong analytical and presentation skills

Bayer is an Equal Opportunity Employer/Disabled/Veterans**IMPORTANT NOTE for POTENTIAL CANADIAN CANDIDATES**: This position requires full vaccination against COVID-19.-
**IMPORTANT NOTE for POTENTIAL US CANDIDATES**: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements.**Division**:

- Consumer Health**Reference Code**
- 805746**Functional Area**:

- Marketing**Location**:

- Hochiminh, Vietnam**Employment Type**:

- Permanent*

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