Manager Trade Marketing

3 days ago

Ho Chi Minh City, Vietnam DKSH Full time

**Location**:Ho Chi Minh, VN, VN**Job Function**:Sales**Requisition Number**:149960**Description**:
**Job Summary**
Develop, monitor and oversee implementation of trade marketing plans and activities, including efficient utilization of budgets and reporting of outcomes/return on investment

**General Responsibilities**
- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
- Develop, monitor and oversee the implementation of trade marketing plans for the relevant channel and product categories to achieve defined business objectives
- Monitor, analyze and leverage market trends, consumer behavior and competitor information to deliver effective trade marketing activities based on understanding of products, target customer groups, etc
- Plan, manage and monitor the efficient utilization of trade spend budgets across channels and product categories. Monitor and update trade spend accrued expenses
- Consolidate trade marketing plans of various clients into one coordinated plan. Identify trade marketing upselling activities to integrate sales and marketing efforts
- Oversee and manage implementation of trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activities
- Develop, manage and monitor the execution of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives
- Provide sales and trade spend tracking reports, including insights by channels, product categories, etc. Track target achievements, measure return on investment and evaluate effectiveness of trade marketing plans
- Partner with internal stakeholders in aligning trade marketing initiatives and sales priorities/activities to ensure holistic integration of efforts to meet customers' needs
- Align with clients on agreed plans related to merchandising/planograms, trade promotions, in-store execution, multiple points of purchase, point of sale materials, etc.

**Functional Skills and Knowledge**
- Demonstrate sound knowledge and understanding of the business and industry, especially product categories and channels
- Proven capabilities in marketing planning, market research and demand forecasting, as well as a sound understanding of customer needs and client marketing needs
- Demonstrate advanced research and analytical skills
- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)
- Demonstrate fluency in English (both written and spoken)

**Education**
Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline

**Why It’s Great to Work at DKSH**
At DKSH, we are driven by a purpose that goes beyond the ordinary: enriching people's lives. Through the products and services we provide, DKSH positively impacts millions of lives everyday. Join our team where entrepreneurship meets flexible work arrangements. Take the leap and start a journey where you can grow and make a difference

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