Manager, Trade Marketing- South East Asia

7 days ago

Ho Chi Minh City, Vietnam BIC Full time

Company Description

BIC® products are recognized all over the world for their quality, safety, affordability, and ease of use. The ballpoint pen, the pocket lighter, and the shaver are all part of the daily lives of millions of consumers. These products make BIC® an iconic international brand, present in more than 4 million retail outlets in more than 160 countries around the world.

BIC’s founder, Marcel Bich, understood that to succeed, BIC needed hands-on team members who were willing to take measured risks and assume responsibility for their role in a team. Today, we provide our more than 15,000 team members in 61 countries with the opportunity to invent BIC’s future - together - while honoring our past achievements. We are committed to our team members’ development and empower those who wish to discover different areas of our business or acquire international experiences.

**What do we offer?**
- Working for an international FMCG leader with iconic brands
- A great team of highly motivated and enthusiastic people
- Opportunities for growth within a global organization
- Attractive flexible working policy

**Job Description**:
**JOB OBJECTIVES**:This role plays a key role in the following:

- ** Own Integrated Marketing Plan (IMP)**: Put in place a yearly activity & promotional plan for Marketing/Trade Marketing initiatives to improve consumer & sales fundamentals in the managed Asian markets.
- ** In-store Excellence**: Track in-store fundamentals with different partners, especially Distributors
- ** In-store Promotions**: Trade Marketing has responsibility of designing and implementing tailored trade promotions & consumer promotions for key customers based on shopper profiling (i.e.: Loyalty programs execution, follow-up and post-analysis) in coordination with local Regional Sales Managers and Distributors
- ** Category Management**: Develop manage and grow the category in General Trade & Modern Mass Market channel of Asian countries, in coordination with the local Regional Sales Managers.
- ** Digital & eCom**: Evaluate, monitor and build an ecosystem for eCom business and help grow BIC’s digital presence.

**MAIN RESPONSIBILITIES / TASKS**
- Develop, and implement **Annual Trade Marketing Plans** to build and grow BIC Lighters & Shaver categories in the respective countries, maximizing growth and profit and ensuring achievement of Trade Marketing Objectives.
- Manage the **implementation of the trade marketing activities** for BIC Lighter & Shaver via Initiative Master Plans, which implies
- ** Cross functional interactions, working** closely with Line manager, Regional Business Development Managers and Distributors to achieve the targets and manage budgets
- Acting as a **liaison between BIC and local stakeholders** (partners, suppliers, distributors, Key Accounts, Wholesalers... etc.) to ensure proper implementation of the plans.
- Directing and making the needed **follow-ups with external agencies** in the creation and execution of the customer, consumer & shopper initiatives
- ** Develop and Analyse reports** and demonstrate an understanding of the markets, categories, competitors, and customers in the managed South Asia markets.
- ** Local category & customer opportunities** - Along with the Line Manager, identify key issues, trends, and opportunities to increase sales and help in growing South Asia business.
- ** Monitor and recommend trade marketing budgets** for managed countries to grow Lighter & Shaver.
- ** Evaluate** customer research, market conditions, Internal data, competitor data **and execute plans** accordingly.
- Implement **Revenue growth management approach** in the respective countries to target
- Sharper portfolio strategy - By segments which products to grow and which segments to target
- Better product assortment mix - Maximize sales and profitability per SKU, discontinue lagging SKUs and introduce high impact SKU
- Pricing actions - Grow value ahead of volume while managing competitive pricing.
- Promotional effectiveness - Make sure the promotions have a positive ROI and are generating the desired impact for the Company & Customers.
- ** Supports Line Manager by**:

- Appraising Trade Marketing initiatives by communicating via Flash reports, The Point Communications, Yammer, Newsletters, etc.
- Training BIC / Distributors teams when needed

**Key Performance Indicators / Key Figures**
- Sales Growth vs. BUD
- Numeric & Weighted Distribution & markets share gains as per Integrated Marketing Plan
- Must Sell Lines tracking per channel & Point of sale Visibility implementation
- Results and ROI of key Lighter & Shaver trade marketing initiatives (design, implementation, performance and evaluation)
- Meeting deadlines / Respecting timelines of Lighter & Shaver Trade Marketing Plans and their executions
- Promotional execution based on POS, right SKUs, right locations, and uplift
- MMM Share of Shelf / leaflets insertions
- Scheduled market visits across all channel

  • Regional Sales Manager South East Asia

    4 weeks ago

    Ho Chi Minh City, Vietnam Fermentis Full time

    Company Description **Company information** **Job Description**: **1. Core functions** To confirm and/or identify new business opportunities and develop in set geographical zones, the sales of added value yeast, yeast derivates and other micro-organisms in primarily the beer market segments, but also other fermented beverages. The role will include the...

  • Trade Marketing Manager

    4 days ago

    Thành phố Hồ Chí Minh, Vietnam Marico South East Asia Corporation Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận) 1. Build and execute the trade category plan for the categories assigned: - Build account/channel trade plans for the specific categories to deliver business objectives. - Develop customer & shopper insights for the category / account assigned. Translate insights into business building opportunities...

  • Backend Developer

    2 weeks ago

    Ho Chi Minh City, Vietnam Macromill South East Asia Việt Nam Full time

    Macromill South East Asia Việt Nam - 11F, Miss Ao Dai Building, 21 Nguyen Trung Ngan Street, Ben Nghe Ward, District 1, Ho Chi Minh- Hybrid- Posted 17 days ago- Skills: - PHP- MySQL- Laravel**Top 3 reasons to join us**: - Training on work and competitive salary offer - 13th month salary và salary review once per year. - A chance to work with various...

  • Software Engineer

    2 weeks ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Software Engineer to work on its cutting edge software stack. This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Software Engineer Ii

    2 weeks ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Software Engineer to work on its cutting edge software stack. This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Software Engineer

    1 week ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Software Engineer to work on its cutting edge software stack. This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Trade Marketing Supervisor

    7 days ago

    Ho Chi Minh City, Vietnam Marico South East Asia Corporation Full time

    **Mô tả công việc**: (Mức lương: Thỏa thuận)Build and execute the trade category plan for the assigned categories: - Deliver CQA agenda - packaging - Develop customer & shopper insights for the category / account assigned. Translate insights into business building opportunities within specific customers/channels - Work with GT field sales...

  • Senior Software Engineer

    3 weeks ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Senior Software Engineer to work on its cutting-edge software stack.This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Principal Software Engineer

    3 weeks ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Senior Software Engineer to work on its cutting-edge software stack.This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Senior Software Engineer

    2 weeks ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Senior Software Engineer to work on its cutting-edge software stack.This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Senior Software Engineer

    1 week ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Senior Software Engineer to work on its cutting-edge software stack.This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Software Engineer

    6 days ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Software Engineer to work on its cutting edge software stacks. This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Software Engineer(Open Source)

    5 days ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Software Engineer to work on its cutting edge software stack. This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a **polyglot architecture**, **modern development workflows**, and a forward-thinking, intelligent team dedicated...

  • Giám Sát Kinh Doanh

    2 weeks ago

    Ho Chi Minh City, Vietnam marico south east asia corporation Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **GIÁM SÁT KINH DOANH (DISTRIBUTOR ACCOUNT SUPERVISOR)**: - **Mã tin đăng: 3425600**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông...

  • Mt Sales Admin

    2 weeks ago

    Ho Chi Minh City, Vietnam marico south east asia corporation Full time

    Xem và nộp hồ sơ ngay **Lưu ý**: - Người tìm việc đang xem tin **MT SALES ADMIN**: - **Mã tin đăng: 3425682**. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng tôi...

  • PHP Developer

    4 days ago

    Ho Chi Minh City, Vietnam Macromill South East Asia Việt Nam Full time

    **PHP DEVELOPER (Laravel)**: Macromill South East Asia Việt Nam - Ứng Tuyển Laravel HTML5 JavaScript Fresher Accepted - Đăng nhập để xem mức lương - 11F, Miss Ao Dai Building, 21 Nguyen Trung Ngan Street, Ben Nghe Ward, District 1, Ho Chi Minh- Xem bản đồ- Linh hoạt- 4 giờ trước **3 Lý Do Để Gia Nhập Công Ty**: -...

  • Senior Software Engineer

    1 week ago

    Thành phố Hồ Chí Minh, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    We are looking for a Senior Software Engineer to work on its cutting-edge software stack.This opportunity will offer you a chance to work on a high traffic site serving millions of customers per month throughout South East Asia. You will be exposed to a polyglot architecture, modern development workflows, and a forward-thinking, intelligent team dedicated to...

  • Senior QA Engineer

    7 days ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    The Senior QA Tester is responsible for reviewing requirements, creating detailed test plans, test cases, and data for project testing and executing on all projects assigned. The QA Tester will work closely with the software development team to document problems, monitor resolutions and update documentation. Clear communication and coordination with the...

  • QA Engineer

    6 days ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    The QA Tester is responsible for reviewing requirements, creating detailed test plans, test cases, and data for project testing and executing on all projects assigned. The QA Tester will work closely with the software development team to document problems, monitor resolutions and update documentation. Clear communication and coordination with the...

  • Software Engineer(Backend)

    3 weeks ago

    Ho Chi Minh City, Vietnam ZALORA SOUTH EAST ASIA PTE LTD Full time

    As a Backend Engineer for Search and Personalization team, you will build high performance, scalable and testable components in our platform with PHP, Golang, MySQL and other technologies. You will be working in a diverse, international setting with teammates who are experts in various topics. In Search and Personalization squad, we work in Scrum/Agile...