Trade Marketing Manager

3 days ago

Ho Chi Minh City, Vietnam ICONIC Co,.Ltd. Full time

**Job description**:
1. Plan and Implement Trade Marketing Strategy monthly, quarterly, yearly to achieve a business goal based on brand Direction.
- Strategic Trade Marketing Planning - Strategic Plan and Implementation by channel & by SKU monthly, quarterly, yearly based on the annual budget.

2. Manage trade marketing budget across all brands and channels and regions
- Strategic budget allocation by channel & by SKU monthly, quarterly, yearly based on the annual budget.
- Setting KPI and Execution Management - the delivery of the Budget and Target metrics of the total Trade MKT Budget.
- Manage the Trade budget & use it effectively according to the budget plan.
- Timely payment, ensuring the timeliness of the programs.

3. Design programs with the highest efficiency
- Design the image of the professional sales team (uniforms, shirts, hats...).
- Effective display programs.
- Point of Sales Material (POSM).
- Sales promotion programs (promotion, display, accumulation...)
- Trade programs in each long-term phase, according to SBU development intentions, product development...
- Loyalty customer programs, Key shop/ Sales promotion programs according to the characteristics of each region, seasonality, and time...

4. Develop Channels for all brand Portfolio across the region
- Based on Business Strategy, Plan and develop channels.
- Manage & Truck all sales channel performance.
- Analyzing each channel’s performance (Sales & Profit), specify the issue & improve it.
- Plan to create a good relationship with important customers & Retailors.

4. Team Management & Development
- Manage the activities of the subordinates.
- Develop the capacity of subordinate staff through assignment, authorization, Training & Coaching,...

6. Others
- Make relevant reports according to job requirements: Report on the market (company products, competitors, selling points); Report on implementation programs
- Other duties as requested by Marketing Director.

**Job requirements**:
1. Competencies required:

- Business English Skill both speaking and writing.
- Good at Microsoft Office software: Word, Excel, Powerpoint.

2. Professional knowledge:

- At least 3 years of experience in a similar position.
- Knowledge of the FMCG industry.
- Understanding customers, consumers, and consumer behavior.

3. Required skills:

- Big Data analysis skills of the company data and competitors.
- Planning skills.
- Leadership and Management skills.
- The ability to be sensitive to the market, to detect the needs of the point of sale, Agents, Distributors, and consumers.
- Effective negotiation.
- Able to work under pressure.
- Personal qualities: Honesty, confidence, careful.
- Graduated from College or University majoring in Business Administration, Marketing, and Commerce (MBA is preferred).
- **Benefit**:

- Bonus: Once a year (February).
- Holidays: National holidays, New Year holidays.
- Paid leave: 12 days per year.

**Job workplaces**:

- Hồ Chí Minh - Việt Nam
- Hà Nội - Việt Nam

**Job level**:

- Trưởng phòng

**Job language**:

- Tiếng Anh

**Job industry**:

- Quảng cáo, Truyền thông & Sự kiện

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