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Trade Marketing Manager Gt

4 months ago

Ho Chi Minh City, Vietnam NavigosSearch Full time

**What We Can Offer**:

- Transportation Allowance

1. Lead the development and implementation of trade category plan for assigned channel:
Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels
Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
Match brand objectives with customer/market needs
Work with field sales team to ensure excellence in in-store activation
Ensure sales team to execute the most efficient JBP and trade spends

2. Work out monthly rolling forecast for assigned channel:
Prepare promotion sell-out volume with attention to market intelligence information
Prepare input for brand and build incremental sales volume

3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
Allocate promotion volume to assigned channel/ customers in charge
Work out the brief for BTL agencies and sales team
In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store

4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions:
Lead scheme proposal and execution
Lead the communication to internal and external stakeholders on the scheme
Follow up with POSM production gift sourcing and delivery to stores OTIF
Conduct ROI and post-promotion evaluation

**Job Requirements**:
Interpersonal Skill
Analytical Skills
Knowledge of business and management principles.
Financial understanding
Result Oriented
Essential:
Customer Management experience in focus account crucial.
Bachelor Degree
Desirable:
Other relevant experience in Brand Development, or Category Management beneficial
Leadership:
Growth Mind-set
Consumer & Customer Focus
Bias for Action
Responsibility & Accountability
Building Talent & Teams

**Job Locations**:

- Ho Chi Minh