Trade Marketing Manager

7 months ago

Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**ROLES & RESPONSIBILITIES**

**1. Main purpose of roles**:

- Developing and executing channel development plan to maximize the opportunity for market penetration and expansion aligned with company and brand strategy
- Responsible for developing trade promotion program for trade channels to achieve the channel objectives while effectively manage the budget for trade discount and FOC
- In charge in connection between sales, marketing and other functions to ensure achievement of sales and budget objectives and trade KPIs in line with company objectives
- Responsible for developing new channel and initiating

**2. Main responsibilities**:

- Develop the trade promotion plan and manage the execution of trade promotion programs to maximize the product availability at stores as well as optimize the stock level
- In charge in connection between sales, marketing and other functions to ensure achievement of sales and budget objectives and trade KPIs in line with company objectives
- Manage the budget of trade discount and FOC as the approved budget
- Collaborate with Sales team to develop value added programs to build company equity and gain customer loyalty
- Collaborate with data analysis department to analyse the reports of activities and provide recommendations and correction plan to ensure the optimal ROI
- Ensure all trade marketing activities communicated and implemented properly
- Ensure that customer feedback is taken-into account in building trade marketing plan by regularly visiting sales teams, customers and stores.
- Ensure all activities comply with company policy and legal.
- Utilize market intelligence from different resources to identify trends, competitor activities and business opportunities. Adjust plans to meet changing markets and competitive conditions.
- Ensure that marketing strategies and activities are aligned with the overall company objectives.
- Lead retail channel’s trade marketing strategy development to accomplish defined business objectives throughout product categories.
- Manage and monitor Trade Marketing Investments as well as tracking execution.
- Prepare trade promotion plans to JBP with main customers (Chains/ Key customers)
- Coordinate with other functions: market access, marketing and to be in charge in communication with sales team for the changes relating to price, product, packaging
- Perform closely with TA/ Managers/ Brand Manager to enhance processes linking corporate brand building activities as well as Product Development activities with Sales activities.
- Responsible for the forecast accuracy for non-focused products and monitoring inventory to have on-time action to regulate the stock or minimize the risk of write-off for near expiry date stock
- Working with external and internal stakeholder to ensure the smooth sales operation and support sales activities.

**MINIMUM BACKGROUND/ EXPERIENCE REQUIRED**

**Work Experience**:

- 3-5 years of commercial/sales experience
- Experience in health care (OTC, Gx), Fast Moving Consumer Goods (FMCG) and/or Retail
- Marketing and trade marketing skills - Strong analytical skills (i.e., ROI calculation, forecasting and planning)

**Professional Skill**:

- Knowledge of the retail landscape (Health care or FMCG industry) understand customer needs and expectations
- Knowledge of the Trade Marketing and channel management
- Knowledge of tools, techniques, category management & trade channels
- Good at project management
- Good at communication skills
- Understanding sales operation

**Behavior/ Leadership Skill**:

- Leadership
- Strategic thinking
- Decision making
- Integrity
- Team spirit
- Sense of Urgency
- Determination
- Business-oriented
- Collaboration

**Language Skill**:

- Good at English (both oral and written)

**Computer Skill**:

- Proficient skills in MS Office

**MINIMUM EDUCATION REQUIRED**
- Graduated from Pharmaceutical/Marketing/Business Administration University

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