Assistant Manager
5 months ago
**About this Opportunity**
redBus.in is India's largest online bus ticketing platform operating across India, SEA & LATAM (Part of GO-MMT group, Nasdaq: MMYT). We have the largest network of bus operators and satisfied customers booking upto 250,000 transactions a day through mobile and desktop channels. With over 300,000+ live routes in multiple continents we host the largest inventory of bus seats from private bus operators and state road transport corporations. We are a true Indian MNC with global presence and operations across India, Singapore, Malaysia, Indonesia, Vietnam, Peru and Colombia. In India, redBus works with 3000 + bus operators with services across 50,000 + routes and a customer base of more than 10 million.
redBus at its heart is about people. As the pioneer in our space, we are passionate about creating amazing experiences for passengers, partners and our people. Energized by a great work environment, where talent is nurtured, innovation is celebrated and challenges are conquered, we journey towards creating fulfilling moments for everyone whose lives we touch. Always striking a balance between getting the job done, while also having fun along the way. So here is to being a Great Place to Work
At redBus our work fundamentally transforms the way people experience road journeys. Our focus has remained to make road transportation more efficient and reliable through technology innovation and winning partnerships with all ecosystem players thereby delivering solutions that truly enrich the lives of our customers and partners. When it comes to intercity travel by road, we are the most important, the most valuable and the most celebrated business in India with millions of customers and thousands of business owners counting on us. It is a privilege to work on extending this globally by making our products work in other markets and to impact even more people. Today, as we think beyond bus journeys we are guided by our vision to be innovative and stay true to our heritage of creating value for all players by targeting unsolved problems.
**Key Responsibilities**:
- Create, manage, and optimise campaigns across all digital channels, including Google, Facebook, Instagram, YouTube, affiliates, and others.-
- Set up, manage, and optimise campaigns, including A/B testing of creatives, targeting, and landing pages, to ensure revenue maximisation and cost minimization.-
- Work cross-functionally with business, product, tech, operations, and social to optimise programmes, campaigns, and landing pages based on real-time performance and ROI goals.-
- Perform ongoing paid keyword discovery, expansion, and optimisation.- Execute and manage all paid media campaigns directly and in alignment with internal stakeholders.
**Educational Qualification: Degree**- Years of Experience (Minimum & Maximum): 4 - 5 years**Technical Skills**4 - 5 years of hands-on campaign and budget management experience with high-growth consumer tech startups, / ecommerce companies, / digital marketing agencies-
- Proven experience in running performance campaigns (CPC, CPA, CPT, etc.) and display campaigns across Google, Facebook, YouTube, Bing, affiliates, and ad networks Experience with tools including Google Adwords, Keyword Tools, Google Analytics, Facebook Ads/Business Manager, YouTube Ads, DV360, Branch/AppsFlyer and others Prior experience in app marketing will be highly preferred.-
- Experience running programmatic, reach, frequency/awareness based campaigns across digital channels would be a plus.-
- A solid understanding of digital marketing. Proficiency in performance marketing channels and user acquisition KPIs-
- Previous experience working with ecommerce companies / marketing agencies-
- Proven track record of developing and executing successful paid search marketing and app acquisitions for the Vietnam market-
- Strong analytical skills with the ability to analyse data and derive meaningful insights using Google Analytics and MMP for mobile app acquisitions Behavioural Skills/Traits-
- Proficiency in Vietnamese and Khmer is a significant plus.-
- Strong written and verbal communication-
- High ownership and ability to work with mínimal supervision-
- Have accountability for targets across multiple projects and perform on tighter deadlines.-
- Excellent ability to multi-task and prioritise-
- Ability to collaborate across stakeholders- Exceptional interpersonal skills that will aid in the execution of duties
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