Senior Regional Sales Manager

2 weeks ago


Ho Chi Minh City, Vietnam Abbott Laboratories Full time

**Role**:

- Drive the long-term growth of Abbott Nutrition products in the assigned region, across channel and brand through the leadership of a high performing trade sales team
- Accountable for the achievement of Regional Sales Target, Market Share and Profit Objectives in each area in Region through own people and 3rd Party Agents so as to deliver the Customer, Consumer & Shopper propositions at the point of purchase

**Scope**: Binh Duong, Tay Ninh, Binh Phuoc, Ho Chi Minh (District 12, Hoc Mon, Cu Chi)

**Accountabilities**:

- Contribute to annual strategic planning by providing insights into market conditions, resourcing, logistic requirements, and human capital
- Drive regional strategy and account planning across channels and customer types through team enablement and coaching.
- Leverage business analytics and customer insights to conduct on-going analysis of growth potential throughout the region and create a strategy to establish Abbott as the brand of choice throughout the region.
- Prioritize market and category opportunities within territory by using real-time omnichannel business intelligence to allocate resources
- Ability to articulate the global strategy into a compelling commercial vision with a strategic call plan
- Collaborate with cross-functional leads to plan tactical and operational execution on a monthly basis
- Build team capability in supervisor and salesman roles to create a high performing sale team
- Leverage Marketing and Customer analytics, CRM data and other measures (as required) to track and hold the team accountable for territory progress against KPIs, by observing and coaching Supervisors to support sales team and influence distributor network
- Take an enterprise approach to managing the region, paying attention to cross-functional activities and the implications on regional plans
- Develops operational plans to support achievement of organizational and trade sales strategies
- Use interactive data visualization to explore and communicate about territory performance, potential, and to support strategic decision-making
- Innovate the use of digital tools to deliver different types of ‘value’ to a variety of stakeholders (e.g., retailers, distributors, customers), to develop an increasingly integrated digital/engagement strategy
- Collaborate with cross-functional teams to execute brand strategy at the regional level and ameliorate the quality of customer insights
- Integrates the digital customer’s journey with the customer lifecycle to drive digital demand creation & retention e.g., POS App, self-serviced app/web, learning management systems, retail communities, webinars etc.
- Act in alignment with compliance and regulatory expectations

**Requirements**:

- Minimum 5 years of Sales experience in Milk industry or FMCG business. At least 3-year experience at Manager level with significant achievements
- Bachelor degree
- Customer service
- Negotiation skills
- Influencing skills
- Management skills



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