Head of Commercial
1 week ago
- HCM CITY
- Attractive salary
Job Title
Head of Commerical - Sales
Reports To (Title)
- Chief Marketing Officer, APAC (French, Singapore)
- Sole contributor in Vietnam
Key Interactions - Country General Managers
- Sales Directors, GEMS 1 &
- Product Senior Manager
- Head of Digital, Sponsorships and Communication
- Marketing Intelligence & E-Commerce Manager
Job Summarysdd - Responsible for winning the trust and preference of customers on one of the selected Category Pillars at Asia level. Responsible to coordinate all the elements of the Offer in cooperation with all relevant stakeholders in order to achieve the Equity, Market share and sustainable financial objectives set at regional level.
Job Responsibilities and Accountabilities
_Area of Responsibility_
- Captures the market trends, evolutions of the ecosystem and analyses customers' requirements and feedbacks to optimize the content of the pillar offer.
- Codevelops and coordinates with all respective stakeholders and experts on the GotoMarket, lining up with the context and strategic ambitions of the different countries:
Product plan offer- in coordination with Product Marketing, Supply Chain and general management
- Participates to the definition of Product ambitions and multiyears plans.
- Consolidates the requirements from countries and arbitrates the priorities
- Participates in the setting up of the NPRs (objective of the product, volumes, profitability, perimeter) and covalidates them.
- Be the project owner of all the new product launches and ensures their success (USP, timing, cost, etc)
- Get involved in the USP of the products, their impact and their consistency with the overall Talking Points of the pillar.
- Be the referent for new product opportunities and innovations
- Work alongside with Product marketing team for the structuration of the offer / different ranges and participates to its simplification with supply chain and sales
- Assist the Product Marketing, supply chain and sales team for the Phase-In / Phase out of the products
- Supports the countries in the positioning and communication of local offers.
Services - in coordination with Sales, Marketing Intelligence and CMO
- Understanding the market data and research to support the preparation of market penetration plan to develop the HD pillar
- Track the effectiveness of market data provided and impact to the development of the HD business unit
- Coordinate with Marketing Intelligence Manager to identify the relevant data points in order to have a deeper understanding of HD in the BUs and local markets
Pricing - in coordination with Pricing Manager, Finance and Sales:
- Gathers all relevant information about the positioning of offers versus competitors ("vertical pricing") and checks their consistency with regional ambitions
- Steers the profitability of the products versus the initial target and financial objectives.
Communication - in coordination with Marketing Communication, sales and countries
- Conduct study and analysis of potential OEMs partnerships
- Fosters the benchmark of Trade-Marketing and Promotional actions done in countries
- Relays key topics about the pillar to Internal Communication team and ensures its dissemination within the company
Planning and steering - in coordination with Finance, Supply Chain department and CMO
- Participates in the Demand Review with input on the forecast proposed for the pillar and followsup the corrective action plan with sales when needed.
- Participates to the monthly Business reviews between HQ and countries
- Supports the Pillar implementation roadmap following the key milestones per country
Core Competencies Skills
_Key Areas_
Operational Strategist
_(Make It Better)_:
- Discovering new ways to improve productivity and effectiveness with a strong customer focus.
Implementation Expert
_(Make It Real)_:
- Putting in the plan, team and budget to execute our ideas, and executing the project(s).
Solution Builder
_(Make It Happen):_
- Finding winwin scenarios when solving issues, considering all stakeholder impact.
Value Creator
_(Make It Stick)_:
- Creating tangible value through positive impacts in revenue, volume, margin, cost savings etc.
Change Influencer
_(Igniting Momentum)_:
- Manage changes in through planning, engaging comms, and strong messaging.
Inspirational Coach
_(Unleashing Potential)_:
- Energizing, developing and guiding colleagues through active listening and understanding.
Key Relationships
Internal
- Sales Directors GEMS 1 &
- Country GMs
- Product Senior Manager
- Chief Marketing Officer
- Head of Communication
- Marketing Managers/Directors
- Market Intelligence & E-Commerce Manager
- Pricing Manager
- Regional Finance Team
External
- Distributors
- Regional Key Accounts
Qualification and Experience Required
- **Work experienc
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