Pd Channel Marketing

2 weeks ago


Ho Chi Minh City, Ho Chi Minh, Vietnam Prudential plc Full time
Prudential's purpose is to help people get the most out of life.

We will deliver our purpose by creating a culture in which diversity is celebrated and inclusion assured, for our colleagues, customers, and partners.

We provide a platform for our people to do their best work and make an impact to the business, and in exchange, we support our people's career ambitions.

We pledge to make Prudential a place where you can Connect, Grow and Succeed.


While others bancassurance organizations are focusing on business activation and chasing the higher position in market ranking; in line with PVA direction, Banca Prudential Vietnam will put our focus on CUSTOMER first.

We aim the leading of ambition and courage in customer experience innovation. Our objectives are to take various actions to tailor customer experience across all touchpoints, aiming to sustainable development.

The key responsibilities of this role

Collaborate with Corporate Customer Experience team to enhance Banca Customer Experience through:

  • Evaluate current Banca customer journey and propose new orientation & adjustment for Banca Customer Journey._
  • Be responsible for execute Banca customer experience strategy to maintain and enhance Banca customer relationship.
  • Be responsible for defining and implementing standards/procedures for ensuring Banca optimal customer experience.
  • Be responsible for defining effective communication touch points across customer journey to leverage care service among customers, bank partners and PVA.
  • Personalizing customer care to each customer segment of full banca customer journey
  • Be responsible for working with Prudential Customer Experience team to conduct surveys to gather information on customer opinion of Banca Prudential services
  • Take lead in collaborating with bank partners and relevant stakeholders to integrate Banca customer journey across bank accounts & PVA and to create joint customer programs for different segment/persona.
  • Support to monitoring the activities of the customer service/ quality control team to ensure compliance with acceptable standards of customer service
  • Support to manage interaction system of Partnership Distribution in data management and business management
  • Other tasks assigned by Management level
  • Job Accountability
  • Take lead and execute all customer experience activities on time in full to support maximizing sales productivity of Partnership Distribution
  • Supervise the activities of Banca customer experience team to ensure their interaction with customers reflect positively on the company
  • Ensures collaborating with PVA relevant stakeholders (Branding & Campaign, Digital, Operations, Customer Experience) to utilize the resources sufficiently and effectively

Qualifications:

  • At least 3 years in in marketing, business & customer experience
  • Indepth knowledge of customer experience,
  • Knowledge of channel marketing strategies and experience in Bancassurrance or relevant industries.
  • Good knowledge on Life Insurance
Knowledge and skill

  • Analytical and strategic thinking skills.
  • Leadership, communication, and collaboration capabilities.
  • Strong in stakeholder management skill
  • Good communication, listening, negotiation, and interpersonal skill
  • Good presentation, project planning and management skills
  • Ability to work under challenging and highpressured jobs
  • Good teamwork and cooperative spirit
  • Dynamic working manner and and proactiveness at work and multitasking skills
Competencies /
_Năng lực lãnh đạo_

Leadership Capability Model - Intermediate level

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