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Content & Channels Specialist

3 months ago

Ho Chi Minh City, Ho Chi Minh, Vietnam Pfizer Full time

ROLE SUMMARY:

  • Owns digital channels and responsible for maximizing omnichannel approach for excellent customer experience
  • Closely collaborate with Marketing (CBM/CBL) to ensure consistency of campaigns/messages delivered across channels

ROLE RESPONSIBILITIES:
General

  • Works with marketing and other commercial roles to develop holistic omnichannel strategic plan
  • Collaborate with marketing for content formation and delivery to meet local customer needs
  • Provides a consistent "One Pfizer" approach to deliver cuttingedge channel orchestration and content development best practice based on local knowledge and experience
  • Works with marketing, Patient and Healthcare Experience team (P&HX) and other roles to translate strategy and tactics into yearly content plan
  • Works with marketing and other related roles on how to orchestrate the use of approved channels by customer type, considering their affinity to ensure the best experience possible for the customer
  • Introduces marketing to A/B testing, trains them in it and ensures a rapid iteration of content with customers
  • Audits content proposal and provide recommendations on how to make content omnichannel adapted
  • Develops omnichannel bestpractices & trainings and actively brings to them to markets in collaboration with global and regional functions
  • Develops trainings to create/enhance agile, omnichannel content creation capabilities in collaboration with L&D

Vietnam-specific:

  • Responsible for launch of new digital channels, optimizing the existing digital channel, and measure the effectiveness
  • Collaborate with marketing on content creations showed on omnichannelplan
  • Responsible for the optimization of omnichannel, especially channels owned by Pfizer
  • Responsible for promotions of Pfizer's channels to HCPs
  • Establish and/or streamline new content usage pathways

QUALIFICATIONS:

  • At least 23 years' experience in digital/content/data analytic, preferably from pharmaceutical/healthcare
  • Understanding of the rules/regulations governing pharmaceutical content in Vietnam
  • Prior digital marketing experience including experience in search engine optimization, paid search, paid social media (paid posts), organic search and organic social
  • Strong understanding of digital channels and the strategic choices companies should make to maximize brand impact within each channel
  • Proven experiences in Multi-Channel Marketing Planning, Execution and Measurement
  • Ability to extract key signals from metrics and KPIs to evaluate and optimize the performance of channels and campaigns
  • Strong ability to manage multiple projects and timeframes in a complex organizational structure
  • Strong strategic thinking, analytic, interpersonal, influence and communications skills
  • Strong partner relationship and collaboration skills ability to generate credibility with senior stakeholders
  • Respect deadlines and drive high performance
  • Fluent in English and Vietnamese (written and spoken)
  • Educated to bachelor's degree level or equivalent

ORGANIZATIONAL RELATIONSHIPS:

  • Marketing team
  • Country Leadership team
  • Medical, Market-Access, Legal/Compliance
  • Regional patient healthcare experience and customer experience
  • Global/Regional Digital team
  • CMO team
  • External Vendors

Work Location Assignment:
Flexible


Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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