Marketing Acquisition Partnership Manager
3 days ago
**About UOB**
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices.
Our history spans more than 80 years. Over this time, we have been guided by our values — Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
**About the Department**
The Wholesale Bank function operates a dynamic business model that provides financial services and solutions to help our clients achieve their strategic business objectives. Our mission is to become the premier-provider of banking services and solutions for Asia-based commercial banking companies (small medium enterprises), large corporations, financial institutions as well as multinational corporations. Our coverage teams work in full alignment with specialised teams across Transaction Banking, Investment Banking, Global Markets and Group Retail to deliver seamless solutions to our clients.
**Responsibilities**:
- Work closely with product, community, marketing, and channel team to draft the user acquisition plans, including target audience, key messages, channels, budget, and measurement metrics
- Plan and execute campaigns with effective media strategy, deciding on key marketing messages and creatives
- Set up campaigns on ads platforms (e.g. Facebook ads manager and Google AdWords)
- Analyze key metrics & monitor campaign performance to meet KPI on a daily basis
- Work closely with key partners (Lazada, Shopee, Facebook, Google, etc.) to improve campaign performance and identify potential user acquisition opportunities
- Work closely with in-house data team to optimize existing data platform for campaign analysis
- Proactively onboard new partners/vendors for healthy lead generation
- Comply with bank policies, code of conduct regarding partner onboarding, documentation, processing, and reporting
**Job Requirements**
**_Mandatory_**
- 5+ years of experience affiliate and partnership marketing experience, understanding ecommerce industry
- Have a demonstrated track record of achievement in SEO implementations, marketing, and brand strategy
- A strong understanding of analytical, qualitative, and quantitative tools and skill sets will be highly regarded.
- Detail-oriented
- Thrive in a highly dynamic and ever-changing environment
**_Preferred_**
- Fluent in English
- Flexibility in business travel
- Experience or relationship with banks/finance companies is a plus
**Be a part of UOB Family
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