Marketing Communication and Partnership Department
2 days ago
Drive business analysis and analytical activities to develop B2B marketing strategy.
- Lead strategic projects and initiatives to drive business growth, increase usage, engagement and product adoption and work with Sales teams to achieve targets.
- Establish the go-to-market vision, strategy and model for a portion of our product portfolio and communicate that vision and strategy across the organization
- Develop deep understanding of the buying audience for the organization by conducting research and gathering insight on target personas, buyer needs and the purchasing decision process
- Frame market segmentation and targeting in order to define market opportunities for the product portfolio. Develop competitive positioning for your product portfolio; perform competitive analysis
- Partner with product management to build business cases for expanding market presence. Partner with Sales and Sales Enablement to help progress pipeline opportunities and enable successful client-facing conversations
- Oversee and provide direction for the creation and socialization of the following product
- level documents: market requirements, marketing plan, sales enablement plan, launch plan, and solution handbook
- Oversee and provide input on the process for creating product positioning, value propositions and messaging that resonates with the buying audience
- Provide source messaging documents to be used for campaigns, demand generation and content
**Job Qualifications**:
- Degree in Business, Marketing, Communications or related field
- 2-3 years of product marketing experience preferred
- Fluent in English with strong English writing, editorial and scripting skills
- Ability to partner with cross-functional teams. Experience working with Sales, Product Management, and Marketing (Demand Generation, Events, etc.)
- Plan, execute, and lead successful product launches
- Strategic thinker, creative problem solver and strong analytical skills
- Influencing and communicating product offers to customers, prospects, sales, industry analysts and trade press
**Benefits**:
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.
- “FPT care” health insurance provided by AON and is exclusive for FPT employees.
- Annual Summer Vacation: follows company’s policy and starts from May every year
- Salary review 2 times/year or on excellent performance
- International, dynamic, friendly working environment
- Annual leave, working conditions follow Vietnam labor laws.
- Other allowances: lunch allowance, working on-site allowance, etc.
**Contact**:
**- Contact Person**: Ms. Vu Thi Hong Giang
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**Offered Salary**
Negotiable
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