Marketing Communication Executive

3 weeks ago

Hanoi, Vietnam Canal Plus Full time

**JOB DESCRIPTION**:
1. Media Planning: To be responsible for media channels including TV, Digital, Radio and other new effective channels
- Develop and implement media strategy and plan for the marketing communications campaigns
- Manage Media agency on execution, monitoring, optimizing and reporting. Also, to challenge agency on industry trends, market updates as well as new ideas and initiatives.
- Produce or corporate with designers/freelancers/other teams to produce required materials for different media channels

2. Manage IMC campaign: To lead an assigned campaign from time to time, working with team members who are in charge of different parts such as Creative, PR, Adaptation, Production
- Manage Budget & Timeline
- Propose Master Plan & Monitor all components of the campaign done by other respective stakeholders (internal PIC or other departments)
- Follow up implementation progress & performence & quick action for optimization
- Solve arising issues

3. Website management: To operate the website system in terms of editorial updates and produce campaign-related landing pages. (Basic HTML editorial knowledge would help)

4. Other tasks: To support team members in other activities such as:

- OOH
- Organize events (Film Premiere event, New product launching event ) / activations (Sales Promo, branding...) from idea to planning & implementing & supervising

**JOB REQUIREMENTS**:

- University degree in Economic, Marketing Communications, Digital Marketing is a must
- Basic HTML editorial knowledge is a plus
- Experience 4 -5 years in Media planning, especially in Digital media channels
- In-depth knowledge of Digital Marketing & Media channels
- Skillset to analyse, supervise, optimize Media planning & execution
- Working experience in Media agency is a plus
- Good communication skills in Vietnamese & English
- Ability to multitask & prudent

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