Digital Marketing and Communication Executive
7 months ago
**About the company**:
We are Family Medical Practice - the largest and oldest foreign, privately-owned, international health care provider in Vietnam. With 6 clinics in major cities within Vietnam, FMP delivers personalized support, customer service, and comprehensive medical care for the best value to our foreign and local populations. Our multinational team of physicians and colleagues come from the Canada, Israel, France, United Kingdom of Great Britain and Northern Ireland, Belgium, Sweden, Venezuela, Ukraine, Japan, Korea, India, Philippines and Vietnam. We are a growing and thriving company.
**Location: Hanoi, Vietnam**
We are looking for a skilled and versatile Digital Marketer and Communication Specialist to join our team in Hanoi. In this role, you will be responsible for developing and implementing digital marketing strategies, as well as managing internal and external communications to enhance our brand presence and effectively engage with our target audience. You will play a crucial role in driving **brand awareness**, **promoting our services**, and **maintaining positive relationships with stakeholders.**
**Responsibilities**:
**Digital Marketing**:
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility, attract target audiences, and drive customer engagement.
- Conduct market research and analyze customer insights to identify target audience segments, understand their needs, and develop targeted marketing messages.
- Manage and optimize online advertising campaigns, including pay-per-click (PPC) advertising, display advertising, and social media advertising, to maximize ROI and achieve marketing objectives.
- Monitor and analyze key performance indicators (KPIs) to track the effectiveness of digital marketing campaigns, generate reports, and provide actionable insights for continuous improvement.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices to ensure our organization remains competitive and innovative.
**Communication**:
- Develop and implement internal and external communication strategies to effectively convey our brand message and engage with stakeholders.
- Create compelling and engaging content for various communication channels, including website, blog, social media, press releases, newsletters, and other marketing collateral like banners, posters, standees, signage, flyers, goodies,..
- Manage social media accounts, monitor online conversations, and respond to inquiries and comments in a timely and professional manner.
- Build and maintain relationships with media outlets, journalists, and influencers to secure media coverage and partnerships.
- Coordinate and support the planning and execution of events, webinars, conferences, and other promotional activities.
- Collaborate with cross-functional teams within the organization to ensure consistent messaging and brand positioning across all communication channels.
**Requirements**:
- Bachelor's degree in Marketing, Communication, Public Relations, or a related field.
- Proven work experience as a Digital Marketer or Communication Specialist, preferably in healthcare or similar service sector with international exposure.
- Strong copywriting skills and ability to create engaging and persuasive content for different communication channels.
- Excellent written and verbal communication skills in both English and Vietnamese.
- Familiarity with media relations, press release writing, and media monitoring.
- Creative mindset with the ability to develop innovative marketing strategies and communication campaigns.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced international environment.
If you are a passionate and talented digital marketer with strong communication skills, we would love to hear from you. Please submit your resume, along with a portfolio of your digital marketing campaigns and communication projects.
**What's on Offer?**
- Attractive remuneration package.
- Annual health check.
- 20 paid leave per year.
- Medical examination and treatment for employee and family members.
- 44hrs working per week.
- Active and friendly working environment
- Full space to develop your carrer path
- Opportunity to make a positive impact
**Salary**: From 18,000,000₫ per month
Ability to Commute:
- Ha Noi (required)
Ability to Relocate:
- Ha Noi: Relocate before starting work (required)
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