Associate Manager, Digital Marketing

6 months ago

Hanoi, Vietnam British University Vietnam Full time

**Job Description**:
**BRITISH UNIVERSITY VIETNAM (BUV)**:
British University Vietnam (BUV) is the first and only international university in Vietnam to directly award British degrees from the prestigious University of London and Staffordshire University. BUV is rated a 5 Star university of excellence by the world recognised QS accreditor, and is also recognised with a University-wide accreditation from the UK’s Quality Assurance Agency (QAA).

BUV has three main brand drivers:

- Offering accredited British and international higher education and training in
- Providing 5-star university campuses, learning spaces, and
- Including a compulsory personal and social growth program that prepares students for the future of life and work.

Established in 2009, BUV provides teaching for undergraduate and graduate programmes. Employability rates for students are exceptionally high with 100% of graduates from BUV either employed or continuing higher education within 3 months after graduation.

With a wide network of more than 300 enterprise partners in various fields, and 12-week internship programmes, BUV helps students gain professional knowledge and practical skills to meet employers’ requirements as well as be ready to develop their careers immediately after graduation.

Students study at BUV’s award winning campus in the Ecopark township near Hanoi. With its state-of-the-art teaching and learning facilities and an iconic design, BUV is recognised as one of the best educational environments in South East Asia.

**POSITION PURPOSE**

We are looking for a savvy, multi-disciplined Associate Manager, Digital Marketing, to join our expanding Marketing & Communications Department and oversee the digital, marketing automation and digital content team. The Associate Manager, Digital Marketing will be responsible for planning, development, and execution of all digital campaigns and digital content plans across social media and digital platforms to support digital strategies as well as branding strategies. This position will also be required to lead the digital transformation projects in the Student Recruitment and Marketing area such as CRM, marketing automation as well as to manage and leverage those platforms to improve business results.

He or she will provide strategic leadership, guidance and support to a digital & digital content marketing team to deliver digital performance results work towards Marketing & Communications team’s strategic business priorities.

**AREAS OF RESPONSIBILITY**

**Digital campaign planning and execution**
- Develop quarterly digital plan including branding always-on, ad-hoc branding campaigns and performance campaigns to achieve business
- Work with digital team and digital agencies to design digital campaigns and oversee the
- Continuously optimize digital plans and allocate resources effectively to improve
- Track conversion rates and making improvements to the website and all other digital
- Make data-driven decisions to optimize acquisition and retention
- Define customers touchpoints, build customer journey and design funnels to optimize digital

**Digital content management**
- Plan and manage the continuous improvement of the owned-channels (website and social)
- Work with Creative team (in house) and outsource agencies to develop diverse digital materials and content for digital
- Oversee the workflow with social agencies to develop engaging, interactive, and attractive social content strategy to enhance the customer experience and engagement.

**CRM and MKT automation deployment and administration**
- Coordinate with cross-departments and supplier to plan and deploy CRM and MKT
- Build, manage and continuously improve the workflows on the
- Work with digital team to explore and leverage MKT automation for organic and performance

**Strategy, Insights and Leadership**
- Build, plan and implement overall digital marketing strategies
- Prepare and manage the digital marketing budget
- Lead, supervise and motivate members of the digital experience team
- Identify trends, insights, new
- Plan, execute and measure experiments and conversion

**POSITION SPECIFICATIONS**

**COMPETENCIES **_(knowledge, skills, and abilities)_**
- Education: Preferably BA/BS in marketing, communications or digital
- Experience: at least 5 years proven experience in digital functions including (not limited to) digital strategy, content marketing, digital advertising, website strategy and deployment, agency, or consulting experience a plus.
- In-depth experience:

- In-depth understanding of digital marketing platforms, analytics tools, SEO practices and tools, and targeting
- Experience with web analytics, A/B testing, and inbound marketing tactics and a knowledge base around CTAs and smart form features to optimize for lifecycle stage and progressively profile our
- Managing and developing owned
- Experience with marketing automation and
- Extensive experience digital performance buying platforms su

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