Digital Marketing Manager

3 weeks ago

Hanoi, Vietnam Chinmedia Full time

**A. PURPOSE OF POSITION**:

- Manage a small team (3 optimizers & 1 planner) to meet client’s business requirements.
- Responsible for the digital planning covering all digital touchpoints in paid media for the team’s projects.
- Responsible for the digital execution, budgeting of digital media for the team’s projects.

**B. JOB DESCRIPTION**:
**Digital Planning (50%)**:

- Work with the Account & BD team for brief-taking and understanding precisely the campaign objectives and activation strategies.
- Plan media proposals based on touchpoint understanding.
- Oversee and manage all approved digital media plan, providing hands-on support, instruction, and supervision as needed
- Quality control for all output delivered to the client, including the creation of plans that reflect the insights and the ideas shaped from them.
- Responsible for managing all digital planning, booking and reporting digital activities.
- Responsible for online media planning activities: plans and costings, account queries and liaises with buyers, hands-on negotiation and communication with suppliers/ partners is included.

**Digital Optimization (50%)**:
**Manage and lead on Paid Search and Paid Social activity**:

- Translate campaign/client goals into Performance strategic tactics and effectively execute those tactics.
- Build a performance multi-channel approach to achieve the client’s business requirement and revenue goals.
- Drive best practices in developing Paid Social, Paid Search and Video Strategies, and provide refinement and optimization recommendations
- Lead digital channel performance measurement, analysis and reporting, use acquired data to inform and optimize campaign performance.
- Leverage and develop proficiencies with measurement tools and resources
- Manage and build relationships with major media owners: Google,
- Build & manage company media assets:
**Team growth**:

- Building operating procedures, training for the digital team as well as sharing media knowledge to other departments.
- Support and solve campaign solutions to achieve (and exceed) campaign goals.
- Provide support, knowledge and metrics expertise to other team members and teams;
- Be the Performance expert for assigned accounts.

**C. REQUIREMENT**:

- 02 years in Performance Marketing and 01 years in Digital Planning.
- Excellent analytical skills with proven ability to understand complex data, identify key trends and opportunities, put forward hypotheses to be tested and deliver recommendations
- Excellent knowledge of search and social ads platforms (Google Ads,
- Success experience in conversion optimization practices
- Proficiency in
- Ability to work under pressure and meet deadlines, and superior time management and organizational skills
- Works well with teams and has a collaborative, positive and goal-oriented attitude, bringing optimism and positive energy to the team.

**D. BENEFITS**:

- Competitive & negotiable salary
- Flexible working hours
- Transportation & phone support: according to the Company’s policy for using Grab business
- Gifts on holidays (Birthday, Marriage, Mourning, Sickness, Women’s Day; Mid-Autumn Festival; Christmas)
- The Company has a refrigerator, a microwave, and light snacks available to all staff
- Vacation, quarterly and annual company events (year-end party, Team building, Quarterly Activities)
- Other welfare & support regimes according to the Company’s general regulations.

**HOW TO APPLY**:

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