Digital Marketing and Automation Coordinator
2 weeks ago
**The Company**
RightShip is the world's biggest third party maritime due diligence organization, providing expertise in global safety, sustainability and social responsibility best practices.
We bring together years of industry expertise with the output from analytics and large data sets to provide our safety and environmental scoring systems, recommendations and consultancy services.
Using leading data and technology, we aim to set new benchmarks in environmental protection. We support global initiatives and action influencing practical and impactful change, enabling "win-win" for business and the environment.
**What we offer**
We offer a place where you know you are contributing to an organization who are constantly working to ensure ships are safe as possible so that crew and cargo are protected. We are passionate about maritime efficiency, safety and sustainability practices.
We offer generous rewards. Our base salary is competitive, we support employee wellbeing and provide our employees with a Healthy Living Allowance and our annual incentive scheme is awesome. We have some great talent who are happy to share their experience and skills to help you on your way and we are committed to professional development to make sure your career keeps growing while you're working with us.
**What makes RightShip a great place to work at**:
RightShip is an equal opportunity employer, and we champion diversity. Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities, and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization.
Position Description
**Digital Marketing and Automation Coordinator**
Permanent, Full Time
Location: Singapore | Vietnam
Reporting to the Digital Marketing Lead and collaborating with the CRM Analytics Team, the Digital Marketing and Automation Coordinator will play a pivotal role in coordinating, automating, and executing RightShip's marketing campaigns. You will manage data segmentation, lead nurturing, and optimize our HubSpot system to streamline marketing processes. If you are a proactive, analytical professional with strong project management skills and a passion for digital marketing, we invite you to join our dynamic team.
Key Responsibilities
**Marketing Automation**
- Manage data segmentation and list management for targeted marketing efforts
- Support Top-of-Funnel campaigns and enable lead routing mechanism
- Implement lead nurturing processes, including lead lifecycle, lead scoring to move prospects through the sales funnel in collaboration with Digital Lead
- Maintain and optimize HubSpot, ensuring it integrates well with other tools and systems
**Digital Asset Creation and Management**
- Collaborate with agencies and internal stakeholders to ensure that automated communications maintain high-quality standards and align with brand voice
- Assist in the development of landing pages as well as maintaining and overseeing the production of gated content, including whitepapers, guides and reports
- Test, collect, and analyse data, identify SEO trends, and gain insights about target customers' likes and dislikes to maximise ROI from an SEO campaign. Work in collaboration with different teams to ensure best practices are deployed
- Reporting and analysis through google analytics
**KPI Reporting**
- Analyse campaign performance and generate detailed reports on effectiveness, conversions, and ROI and recommendations to improve campaign performance
- Support with the development of quarterly marketing KPI dashboards
**Qualifications, Skills & Experience**
- Tertiary qualification in Marketing or related disciplines
- 3 - 5 years of relevant work experience
- Proficiency in using B2B marketing automation tools and software is essential, preferably Salesforce and HubSpot
- Experience with Google Analytics
- Excellent analytical skills and the ability to derive insights from data to improve campaign performance. Proactive, able to work independently and in a team
- Good communication and excellent teaming with internal team and external agencies
- Good project management and time management skills
- Able to multi-task and adjust to changing priorities under tight deadlines
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