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Communications and Public Engagement Manager

2 months ago

Hanoi, Vietnam WVV Full time

**WORLD VISION VIETNAM**
- **Position**: WVV Communications and Public Engagement Manager
- **Work base**: Hanoi office

For detailed Job advertisement, Job description please find on World Vision Vietnam's career page: WVV Communications and Public Engagement Manager

**TERMS OF REFERENCE**

**WORK CONTEXT / BACKGROUND**

World Vision is a Christian relief, development and advocacy organization working to improve the quality of life of people, especially children who are marginalized and living in poverty. World Vision helps all who are in need, regardless of their religion, race, ethnicity or gender. As a child-focused organization, WVI Vietnam’s work focuses on children, ensuring they are protected and their basic needs are met. World Vision International in Vietnam (WVI Vietnam) has been funded from 13 support countries in Europe, Asia, the Americas and Australia. Funding of WVI Vietnam consists of sponsorship program funding (70%) and Private Non-Sponsorship (PNS)/grants (30%). WVI Vietnam employs about 430 staff, of which 93% are Vietnamese nationals.

WVI Vietnam is operating in 4 zones: North 1 (Hoa Binh, Dien Bien), North 2 (Yen Bai, Tuyen Quang, Hai Phong), Central (Thanh Hoa, Quang Tri and Da Nang) and South (Quang Nam, Quang Ngai, Binh Thuan, Ho Chi Minh, DakNong). WVI Vietnam’s Area Program (AP) usually focuses within one administrative district of a province which populated by ethnic minority people with high rates of poverty. A uniqueness of WVI Vietnam’s Development Program Approach (DPA) is that AP team members are based at district level where the AP is located, which enables them to work closely with government partners and communities on a daily basis. Beside the APs, WVI Vietnam is also implementing different Special and Grant Projects to meet the specific needs of vulnerable children in both AP and non-AP areas.

**PURPOSE OF POSITION**

The communications and PE Manager will be responsible for leading and managing the communication and public engagement team to strengthen and protect World Vision Viet Nam’s brand and enhance its reputation as a partner of choice for child wellbeing in Viet Nam with the Government, Donors, Media and Public. S/he will develop and lead the implementation of the public engagement and communication strategy, in close coordination and collaboration with the senior leadership team and other relevant departments, that ensures a positive brand experience and brand awareness of the organisation externally and within the WV Partnership. The position will ensure stories about World Vision Viet Nam's work with vulnerable children and communities and its impact are well told and understood by both external and internal stakeholders, and leaders and staff are recognized and trusted as ambassadors for WV V and child wellbeing.

**MAJOR RESPONSIBILITIES**

**1. Partnerships and Strategic External Engagement (25%)**
- Develop and implement Context-driven and integrated communications and PE business plan that supports organizational and ministry funding strategy (at national and Partnership levels), and that strongly directs and positions WV Viet Nam for resource growth, “voice,” policy positions, trust, reputation, and influence to internal and external stakeholders (government, media, private sector, academia, health/water/education/livelihoods sectors, non-governmental organizations and the WVI Partnership). This business plan will identify the key communications and partnership needs of World Vision Viet Nam, while setting and steering strategic communications and marketing goals and processes that are contextualized to and in alignment with its core ministry functions and goals and to that of Our Promise.
- Support the Joint resource mobilization model (JMAP with communication and digital marketing strategy to strengthen the international marketing funding channels.
- Develop/update and lead the execution of specific strategies to support more effective public engagement and communication of WV V internally and externally, including the brand strategy, media engagement strategy, digital engagement strategy, and others in alignment with the target set on the plan in supporting WV better positioning with external stakeholders.
- Ensure that external engagement initiatives are positioned and promoted
- Recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support country team
- Ensure a strong relationship development plan with priority media, influencers, Ambassadors, and other relevant partners is in place, managed, and monitored. This may include travel with partners’ contact and attending business and networking sessions/events.
- Identify and partner with the consulting group and external partners.
- Seek and identify local & global influencers who can serve as ambassadors for WV Viet Nam in reaching out to external stakeholders.
- Exercise judgment to prioritize WV Viet Nam med