Senior Communications and Public Engagement Officer
4 weeks ago
**Mô tả công việc**:
(Mức lương: Thỏa thuận)
WORK CONTEXT / BACKGROUND
World Vision (WV) is a Christian relief and development organisation working to create lasting change in the lives of children, families and communities living in poverty. WV serves all people regardless of religion, race, ethnicity or gender. As a child-focused organization, WV’s work focuses on children, ensuring they are protected and their basic needs are met. WV Vietnam has a total income of USD 18M (FY18) with funding from 13 support countries in Europe, Asia, the Americas and Australia. WVV employs over 430 staff, of which 99% are Vietnamese nationals.
As of FY19, WV Vietnam is implementing 39 Area Programs (APs). Each AP is a 10-15-year community development program that is an integrated approach to community development, emphasizing the process of community participation, ownership and sustainability, while addressing the macro and micro causes of poverty. WV Vietnam’s APs focus within one administrative district of a province, which is usually populated by ethnic minority people with very high rates of poverty.
In order to bring visibility to WV Vietnam’s work on the ground, WV Vietnam owns several external communications channels including website and social media pages. The Senior Communications and Public Engagement Officer will re-purpose available contents and/or produce fit-for-purpose contents to strengthen WV Vietnam’s digital presence across all existing channels, and thus drive public attention and support to WV Vietnam’s work. If and when the need arises, the Senior Communications and Public Engagement Officer shall conduct adequate assessments and develop a viable strategy to expand WV Vietnam’s presence to new social media platforms needed to amplify the impact of WV Vietnam’s intervention. A strong digital presence will also contribute to positioning WV Vietnam for advocacy work and future fundraising efforts.
The Senior Communications and Public Engagement Officer will also take the lead role in developing key organizational publications and communication products including, but not limited to, annual report, country fact sheet, capacity statements, and promotional/impact/success videos. The Senior Communications & Public Engagement Officer must be able to collaborate well with other functions to ensure the accuracy and relevance of the abovementioned deliverables.
The Senior Communications and Public Engagement Officer will co-lead all public engagement initiatives along with the Child Protection function for the “It takes a world” campaign.
Each Support office has their own unique resource requirements and uses for stories of children and communities. These resources are used for a variety of purposes such as marketing and advocacy campaigns, media relations, donor and supporter communications, and online engagement. The Senior Communications and Public Engagement Officer will participate in creating and, at times, pitching contents to Support Offices to position World Vision Vietnam well for funding. From time to time, the Senior Communications and Public Engagement Officer will provide support to other Communications team members in emergency communication, C4D training for children, internal communications, and donor visits as per the request.
PURPOSE OF POSITION
To raise awareness of and support for World Vision’s work in Vietnam, by undertaking these core functions:
Public engagement
Formulate and implement content plan and public engagement plan for WV Vietnam’s website and all existing social media platforms to increase WV Vietnam’s visibility and achieve the desirable awareness/support from the target audiences. When needed, liaise with communications team of other agencies in conducting joint events to draw public attention to child-related issues and call for actions from concerned stakeholders.
Organizational materials development
Play lead role in developing materials that accommodate grants and advocacy functions with needed resources, including annual report, country profile, program briefings, policy briefs, fact sheets, and capacity statements along with other written and video resources when needed. Give technical guidance and input to all communication products developed by other functions to ensure compliance to WV’s brand guidelines and consistency in messaging.
Content creation
Write compelling feature length child-focused stories from communities where WV Vietnam is working to fulfill requests from within the Partnership. Proactively identify stories and key issues for pitching to WV’s various stakeholders and internal platforms (such as StoryHub, KissFlow, The Beacon, Ignite). Ensure safeguarding standards are understood and followed by all involved in the content creation process. Build WV Vietnam’s digital media library in order to support public engagement activities.
Advocacy communications
Play a co-lead role alongside Child
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