Senior Key Account Manager

3 weeks ago


Ho Chi Minh City, Vietnam InterContinental Hotels Group Full time

**Role Purpose**

To manage a designated account portfolio and develop key relationships to maximise revenue growth in a defined geographical area. To increase customer share for all brands across IHG in line with IHG’s commercial agenda. To uncover new accounts in the key countries they are assigned to.

**Key Accountabilities**
- Develop and manage customer relationships within international / regional accounts, taking ownership of the delivery of customers’ expectations, developing a good understanding of client hotel requirements
- Strategically drive system delivery and utilisation through preferred distribution channels to determine rates and undertake client negotiations in line with IHG strategy
- Develop and executive strategic customer account plans to deliver both incremental and quality revenue including negotiating mutually beneficial contracts
- Support strategic and tactical promotions and initiatives to maximise revenue in need periods, working closely with key need and new properties to identify touch points within account portfolio
- Demonstrate the 2X behaviours to sellers and other stakeholders within the organization, demonstrating internally and externally that they are a trusted advisor capable of providing expert solutions and insight of industry and market trends
- Support and participate in internal and external events to maximise resource and drive broader and deeper relationships.
- Manage, delegate and develop account resources and/or virtual teams to effectively drive sales results (e.g. Groups and Meetings sellers and New Business)
- Work across a wide variety of cultures and markets, tailoring approach and behaviour to understand key differentiators and leverage best practices accordingly
- Develop and maintain a deep understanding of the market, customer needs and opportunities areas and be regards as an expert as a Country Lead by internal and external stakeholders
- Demonstrate a best in class approach with compliance towards a processes, tools and sales strategy and ways of working
- Comply with IHG’s systems, tools and processes.
- Provide commentary and insight for report and ad-hoc requests

**Key Skills & Experiences**

**Education**
- Bachelor’s or Master's Degree in Marketing, Management, Business, Hospitality or an equivalent combination of education and work-related experience.

**Critical Expertise & Experience**:

- Demonstrable experience in sales / account management role
- Demonstrable experience in identifying new commercial opportunities and develop and evaluate a business plan, basing decisions upon sound data and insight, linked to the long-term strategy of the organization
- Demonstrable experience of managing and executing business plans against markets, occasions, industries, hotels or customers
- Demonstrable experience of negotiating the needs of IHG and the needs of the customer. Includes the ability to define, manage and execute mutually beneficial contracts
- Ability to make effective commercial decisions based on an understanding and analysis of key commercial information and commercial levers
- Demonstrable experience in initiating, developing and managing mutually beneficial relationships with customers, hotel owners & on-property sales teams
- Demonstrable experience of operating in and working within culturally diverse teams across the relevant markets
- Proactive sales experience with a proven track record of identifying and delivering on new commercial opportunities, using key data points and analytics to make effective commercial decisions


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