Category Manager

5 months ago

Ho Chi Minh City, Vietnam Guardian Full time

**RESPONSIBILITIES**:
To be responsible for the delivery of the merchandise strategy for specific Merchandise Departments, ensuring that sales, profit and income generation targets are met.

**1/ Sales Generation**
- Generate sales by ensuring that the Guardian’s target customers are provided with the products and services that they want.
- Seek innovative products sourced throughout the world to provide newness and interest in the Guardian’s offer.
- Develop in liaison with the marketing department attractive and interesting promotional events which follow pre agreed selling plan.
- Work closely with retail and sales management to ensure that store layouts, promotions and display techniques are effective in maximizing sales and profit from the specific merchandise categories.
- Keep abreast of retail environment by paying regular visits to stores and competitors and take appropriate action to ensure competitive advantage is maintained.
- Develop cataloguing matrix to ensure that varying customer needs are satisfied in different localities.

**2/ Profit Generation**
- Establish and maintain effective margin and price controls which maximize business profits whilst delivering a good value offer to the customer.
- Negotiate and work with vendors to build mutually beneficial relationships to ensure long term strategic partnership, leading to lower costs and higher margin.
- Maximize profit by utilizing category management techniques to manage assortments, pricing and promotion.

**3/ Stock Control**
- Manage stock levels and mark-downs to ensure that product availability is high yet ensure that cash flow is maximized by controlling stock levels in both warehouse and stores within set targets.
- Establish and maintain effective SKU control.

**4/ Systems and People**
- Actively exploit benefits of new merchandise management system ensuring sales, profit and costs are effectively managed.
- Develop and train subordinates ensuring that they are customer and product focused.
- Manage performance through the setting and reviewing of individuals’ performance.
- Build an effective and open working relationship both within the Merchandise Department and with other Departments.
- Assert a high level of administrative control to ensure the smooth running of the specific Merchandise Departments.

**5/ Dimensions**
- Important quantitative items which best describe the scope of your job (eg sales volume, budgetary responsibility, number of subordinates).
- Budgeted sales, profit, income and stock levels.

**6/ Decision-Making Authority**
- Buying for responsible categories.
- Vendor negotiations on margin, promotions and listings.
- Retail pricing
- In-store display for relevant categories.

**7/ Major Problems/Challenges**
- The successful implementation and use of new merchandise system.
- Understanding Category Management approach to Buying.

**REQUIREMENTS**:

- University Graduate from Economics, Business Administration
- Energetic and action orientated
- Good at: Negotiation skills, Influencing skills, Analytical
- Customer centered and Open to change
- Well planned and Forecasting.

**APPLICATION**:

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