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Expert, Business Marketing
2 weeks ago
6 Jan 2024**Expert, Business Marketing (40000553) 1**:
- Category: Business Banking Division- Job Type:
- Facility: Business Banking**Job Purpose**:
We need a growth marketer that will go beyond customer acquisition; you must provide a 360 approach to scale conversions, and drive customer engagement and retention. You will fill in opportunity gaps across all funnels and optimize strategies to achieve business goals.
**Key Accountabilities (2)**:
- Optimize and monitor campaign strategies across all marketing channels
- Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels
- Execute high-converting marketing strategies based on data analytics
- Identify opportunities to scale business, acquire new customers, and drive customer retention
- Identify threats and opportunity gaps to be addressed
- Oversee paid search and social acquisitions
- Launch or enhance referral marketing programs
**Skills**
- Digital marketing skill
- A/B Testing
- Marketing Campaign Management
- Conversion Rate Optimization
- Basic User Experience
- Strategy
- Project Management
**Success Profile - Qualification and Experiences**:
- 4+ years of experience in a marketing role
- Bachelor’s degree in marketing or business management, IT
- Excellent English communication skills
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