Expert, Digital Marketing

1 week ago

Hanoi, Hanoi, Vietnam Techcombank Full time

01-Mar-2023
Expert, Digital Marketing :

  • Category: Digital Office
  • Job Type:
  • Facility: Marketing
    Job Purpose:


The job holder develops Techcombank's digital marketing activities to improve business efficiency, brand image and digital marketing experience of customers; Ensures proper operation, implementation, monitoring and measurement of digital marketing activities across marketing channels.


Key Accountabilities (1):

  • Build a framework, processes and effective management of digital marketing activities
  • Build a management framework for digital marketing activities of the Marketing Division and the bankwide units: efficiency, budget, compliance with guiding standards.
  • Develop digital marketing implementation and control processes.
  • Develop and manage the budget for the department's activities.
  • Periodic training and guidance on digital marketing knowledge.
  • Build online/digital marketing database to analyze and make timely decisions.
  • Develop a process to coordinate digital marketing implementation across the line.
  • Manage the execution of marketing activities on the online channel based on marketing strategies and plans oriented with information about customer understanding in a multidimensional way from many different data sources for the Trade unit. Brand Marketing and Retail Marketing.
  • Build a reporting framework/programme framework/mechanism for measuring campaign effectiveness for online channels.
  • Develop a periodical reporting framework on the effectiveness of marketing programs and campaigns.
  • Support for Brand/Brand và Retail Marketing activities on digital marketing channels
  • Develop và implement a continuous communication plan on digital channels including implementation frequency, target audience, appropriate channels và budget.
  • Collaborate with related departments to build tools to collect data on customer behavior on digital media channels.
  • Search for new digital trends in the market and propose solutions to develop, widen and diversify digital marketing channels.
  • Ensure digital marketing programs and campaigns are measured with metrics that are consistent with business targets.
  • Administration of continuous optimization of program performance, digital marketing campaigns based on a performance management framework: i) setting evaluation criteria, ii) testing, iii) tracking, iv) evaluation and v) adjustment.
Other duties as assigned by Director of Marketing Division and/or Senior Director of Digital Marketing Manager.

Key Accountabilities (2):

Key Accountabilities (3):

Key Relationships - Direct Manager:

Head of Digital Marketing Performance & Management

Key Relationships - Direct Reports:

Key Relationships - Internal Stakeholders:


Marketing Division and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.


Key Relationships - External Stakeholders:

Service providers for TCB in media & digital marketing services, KOLs, online communities

Success Profile - Qualification and Experiences:

Qualifications:

  • Bachelor degree or higher, major in Marketing, Business Administration, Economics or other relevant areas

Expertise:

  • Understanding digital marketing và financial and insurance products/services
  • Strong understanding of strategy and budgeting.

Experience:

  • Specialization: at least 10 years of experience in marketing và communications,of which at least 5 years in Digital marketing.
Foreign Language

  • Business English standard of proficiency as required for the role

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