Expert, Business Marketing

1 week ago

Hanoi, Hanoi, Vietnam Techcombank Full time

7 Jun 2024
Expert, Business Marketing :

  • Category: Retail Banking Group
  • Job Type:
  • Facility: Retail Banking
    Job Purpose:
The job holder responsibility for designing, proposing business marketing activities through:

  • Business Marketing Planning and marketing performance management
  • Design marketing content for program/campaign
  • Marketing campaign management

Key Accountabilities (1):

Business Marketing Planning and marketing performance management

  • Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
  • Execution of marketing activities, budget, premium / stocks and provide update
  • Coordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
  • Prepare, propose and implement NPS survey
  • Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
  • Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2):

Design marketing content for program/campaign

  • Design content for marketing program, campaign
  • Coordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3):

Marketing campaign management

  • Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
  • Strengthen public awareness and branding through collaboration with bankwide Marketing team for award participation...

Key Relationships - Direct Manager:

Director, Business Marketing

Key Relationships - Direct Reports:

N/A

Key Relationships - Internal Stakeholders:

Other units in division, other units in TCB

Key Relationships - External Stakeholders:

Customers, organizations, business associations, state agencies (GSO, tax authorities...)

Success Profile - Qualification and Experiences:

  • University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration
  • Master's degree or higher is preferred
  • Experience: at least 8 years in positions related to banking and/or management, Product Marketing, Corporate Customers
  • English: minimum TOEIC 650 or equivalent
  • Expertise
  • Understanding the organization
  • Knowledge of the company's products
  • Understanding the rules/operating processes in the unit

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