Senior Expert, Business Marketing

2 weeks ago


Hanoi, Hanoi, Vietnam Techcombank Full time

29 Aug 2023
Senior Expert, Business Marketing :


  • Category: Business Banking Division
  • Job Type:
  • Facility: Business Banking
    Job Purpose:


We need a growth marketer that will go beyond customer acquisition; you must provide a 360 approach to scale conversions, and drive customer engagement and retention.

You will fill in opportunity gaps across all funnels and optimize strategies to achieve business goals.

Key Accountabilities (1):

  • Optimize and monitor campaign strategies across all marketing channels. Conduct A/B testing to create datadriven strategies for hitting key metrics and engaging all funnels
  • Execute highconverting marketing strategies based on data analytics. Identify opportunities to scale business, acquire new customers, and drive customer retention
  • Identify threats and opportunity gaps to be addressed. Oversee paid search and social acquisitions

Key Accountabilities (2):

Skills:

  • Data Analytics, A/B Testing, Marketing Campaign Management
  • Conversion Rate Optimization, Basic User Experience, Strategy
  • Project Management

Success Profile - Qualification and Experiences:

  • Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
  • 4+ years of experience in a marketing role
  • Bachelor's degree in marketing or business management, IT
  • Excellent English communication skills


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