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Senior Expert, Business Marketing
2 weeks ago
29 Aug 2023
Senior Expert, Business Marketing :
- Category: Business Banking Division
- Job Type:
- Facility: Business Banking
Job Purpose:
We need a growth marketer that will go beyond customer acquisition; you must provide a 360 approach to scale conversions, and drive customer engagement and retention.
Key Accountabilities (1):
- Optimize and monitor campaign strategies across all marketing channels. Conduct A/B testing to create datadriven strategies for hitting key metrics and engaging all funnels
- Execute highconverting marketing strategies based on data analytics. Identify opportunities to scale business, acquire new customers, and drive customer retention
- Identify threats and opportunity gaps to be addressed. Oversee paid search and social acquisitions
Key Accountabilities (2):
Skills:
- Data Analytics, A/B Testing, Marketing Campaign Management
- Conversion Rate Optimization, Basic User Experience, Strategy
- Project Management
Success Profile - Qualification and Experiences:
- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- 4+ years of experience in a marketing role
- Bachelor's degree in marketing or business management, IT
- Excellent English communication skills
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