Expert, Business Marketing

2 weeks ago

Hanoi, Hanoi, Vietnam Techcombank Full time

29 Aug 2023
Expert, Business Marketing :

  • Category: Business Banking Division
  • Job Type:
  • Facility: Business Banking
    Job Purpose:
The Marketing Communications Specialist will enhance the brand awareness by sharpening the offline/online communications.


She/He will give a new edge to our marketing strategies and develop ideas to improve communication between the brand and consumers.


The role and duties include preparing promotional material that takes our vision to the customers, use effective and timely messaging to attract new customers, develop strategies specific to different media, and networking for brand awareness.

Also, the Marketing Communication Specialist will be our brand's voice.

He/She will work in a fast-paced environment that requires quick thinking and a willingness to adapt according to the situation.


Key Accountabilities (1):

  • Develop creative messaging strategies to advertise the company's vision and products on the top social media platforms.
  • Develop different strategies for different social media platforms and gauge their impact to keep the marketing graph high.
  • Prepare plans for promoting the brand and its products during social events where the most potential consumers are to be found.
  • Network with clients and the biggest and most influential names in the industry to increase brand awareness and name the company in its niche.

Key Accountabilities (2):

  • Gather and analyze feedback data to develop new ideas improving marketing strategy and advertising.
  • Monitor social media platforms and develop new ideas to enhance customer engagement by acknowledging and solving their problems and queries.
  • Create plans for press conferences and interviews to help send the required message to our consumer base.
  • Track ROI to measure the performance of each of the marketing strategies to work on them continually.
  • Become a part of social media groups to engage in the trending discussions within our industry.

Success Profile - Qualification and Experiences:

  • Bachelor's Degree in Mass Communication, Marketing, or Public Relations required. Relevant experience as a marketing communication specialist and a good track record for the same. Well-versed with working on MS Office. Hands-on experience in using content management platforms like WordPress to execute the unique ideas you come up with.
  • Familiarity with working on B2B and B2C advertising campaigns and the ability to make any marketing campaign stand out in the crowd. Experience working on social media marketing and an awareness of different social media platforms and the content that should go on each of them.
  • Excellent presentation skills and proficiency in both written and spoken English. The willingness to take challenges headon and the courage to step up when others are reluctant to.
  • An eye for detail and the ability to come up with a unique and timely analysis of the feedback data received from the customers.

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