Senior Expert, Market Research

1 week ago


Hanoi, Hanoi, Vietnam Techcombank Full time

04-Jan-2023
Senior Expert, Market Research :


  • Category: Marketing Division
  • Job Type:
  • Facility: Marketing
    Job Purpose:
  • The job holder develop and implement customer research plans for the entire line and coordinate with business units to drive revenue and profit growth through deep customer understanding.
  • The job holder consolidating and distilling research results into valuable customer insights for strategy building and decision making.

Key Accountabilities (1):

  • Plan and manage the implementation of customer research projects on schedule and with quality:
  • Research for building financial solutions và customer experiences:
  • Segmenting customers by sub-segments (based on lifestyle, viewpoints và financial needs)
  • Understanding needs, behaviors, painpoints và expectations according to the customer journey of each segment.
  • Surveying customers to serve the process of creating the overall value proposition for the segment (CVP)
  • Surveying customers to serve the process of creating and implementing financial solutions và customer experience nghiệm
  • Research for brand building and development
  • Survey on the effectiveness of marketing activities of the whole store: Survey on the effectiveness of digital marketing programs, Brands, Survey on customer engagement (NPS), Survey on service quality (Mystery Shopper).
  • Build and manage customer research database.
  • Coordinate with related units to understand business/marketing needs, determine research objectives; thereby advising on optimal research methods or providing customer insights to help make decisions/build strategies/business plans.
  • Consulting for staff surveys conducted by Human Resources Division Khối
  • Effective management of customer research budget.
  • Manage collaboration with customer research service provider
  • Train and develop the capacity of employees under management và building the successor team.

Key Accountabilities (2):

Key Accountabilities (3):

Key Relationships - Direct Manager:

Head of Market Research

Key Relationships - Direct Reports:

Expert, Market Research

Key Relationships - Internal Stakeholders:

N-1 and members of related business & functional units (CA, CSA, CLPT, HR, iPMO, OnT, Risk), MKT team

Key Relationships - External Stakeholders:

Market research companies, data research organizations (GSO, Euromonitor,...)

Success Profile - Qualification and Experiences:

Qualifications

  • University, level 3
Expertise

  • Understanding of Marketing, Market Research
Experience

  • At least 6 years of experience as an assistant in the banking sector.
  • At least 2 years in management position
Foreign Language

  • English, TOEIC 700 or equivalent conversion


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