Senior Expert, Customer Insight

1 week ago

Hanoi, Hanoi, Vietnam Techcombank Full time

20-Feb-2023
Senior Expert, Customer Insight :

  • Category: Business Banking Division
  • Job Type:
  • Facility: Business Banking
    Job Purpose:
The job holder support management for the effectiveness of assigned customer portfolio

Key Accountabilities (1):

'Customer and Industry Insights

  • Design and deploy offerings and CVP/ business orientation at sector/activities, subsegment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers
  • Conduct research, indepth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers
  • Embed clear CVP communication, sales pitch book / playbook across channels
  • Collaborate with WB sector teams for sector level / value chain CVP design and deployment
  • Support RM in BCA writing on industry and market sentiment

Key Accountabilities (2):

Leads Generation và Management

  • Generate newtobank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers
  • Leverage MM/USME segment value chain and generate leads for SME/MSME segment

Key Accountabilities (3):

Key Relationships - Direct Manager:

Head of Business Segment; Director, Business Segment

Key Relationships - Direct Reports:

N/A

Key Relationships - Internal Stakeholders:

Other units in BB, other units in TCB

Key Relationships - External Stakeholders:

Customers, organizations, business associations, state agencies (GSO, tax authorities...)

Success Profile - Qualification and Experiences:

  • Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
  • Priority to have a master's degree or higher
  • Minimum 12 years in the position related to financial analysis / credit / market research, marketing of finance and banking
  • Prioritize work experience related to corporate customers
  • Mimimum TOEIC 650 or equivalent

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