Senior Expert, Business Marketing

4 weeks ago

Hanoi, Vietnam Techcombank Full time

29 Aug 2023**Senior Expert, Business Marketing (40000552)**:

- Category: Business Banking Division- Job Type:
- Facility: Business Banking**Job Purpose**:
We are looking for a razor-sharp marketing analyst to review and interpret market trends, customer experience, competitors’ activities, and marketing strategies for our company. In this role, you will be required to gather data, write detailed reports on findings, identify new markets, and advise upper management on marketing tactics.

Data is an integral part of the Techcombank decision-making process and learnings-based culture. As a key member of the Growth Team, you will help answer the question: How can we dramatically increase the number of people who are successful with our platform? The Growth Data Analyst is a key member of the growth team responsible for driving significant and sustainable user growth across the lifecycle. This person will help us create data frameworks, build the data collection engine, run experiments, explore the data, and be a catalyst for change through data-driven insights.

**Key Accountabilities (1)**:

- Monitoring, optimizing, and reporting on marketing and growth metrics and split-test results. Make recommendations based on sound analytics, experimentation, and test findings.
- Drive continual learning, optimizations, and outcomes across the company. Help develop a data-driven culture within the company.
- Using data to determine what product and marketing experiments to run, then actually running the experiments and sharing the results.
- Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision-making.
- Effectively present and communicate analysis and recommendations to executive leaders, managers, and teammates to drive business decisions.

**Key Accountabilities (2)**:

- Analyze sales funnels and customer intent. Measure ROI of online and offline advertising campaigns
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement. Minimum 1-2 years of proven work experience in a data analyst role.
- Excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusions.
- Strong analytical skills with the capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.

**Key Accountabilities (3)**:

- Experience extracting insights using advanced SQL to work efficiently at scale. Advanced expertise with commonly used analytics tools including Google Analytics and Excel.
- Strong knowledge of statistics, this includes experimental design for optimization, statistical significance, confidence intervals, and predictive analytics techniques.
- Must be self-directed, organized, and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment.
- Active team player, excellent communication skills, positive attitude, and good work ethic.
- You come up with creative solutions to challenging problems.

**Success Profile - Qualification and Experiences**:

- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Experience with analytics tools/languages like Python, Google Analytics, Google Data Studio, SPSS
- Proficiency with computer programs, such as MS Excel, Access, and PowerPoint. Experience working alongside product and marketing teams.
- Familiarity with survey tools, CRM programs, and databases. Ability to communicate complex information in an easy-to-understand format
- BA or BS degree in a quantitative field such as economics, mathematics, statistics, or computer science/engineering.

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