Senior Expert, Business Marketing

4 weeks ago

Hanoi, Vietnam Techcombank Full time

29 Aug 2023**Senior Expert, Business Marketing (40000552)**:

- Category: Business Banking Division- Job Type:
- Facility: Business Banking**Job Purpose**:
We need a growth marketer that will go beyond customer acquisition; you must provide a 360 approach to scale conversions, and drive customer engagement and retention. You will fill in opportunity gaps across all funnels and optimize strategies to achieve business goals.

**Key Accountabilities (1)**:

- Optimize and monitor campaign strategies across all marketing channels. Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels
- Execute high-converting marketing strategies based on data analytics. Identify opportunities to scale business, acquire new customers, and drive customer retention
- Identify threats and opportunity gaps to be addressed. Oversee paid search and social acquisitions

**Key Accountabilities (2)**:
**Skills**:

- Data Analytics, A/B Testing, Marketing Campaign Management
- Conversion Rate Optimization, Basic User Experience, Strategy
- Project Management

**Success Profile - Qualification and Experiences**:

- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- 4+ years of experience in a marketing role
- Bachelor’s degree in marketing or business management, IT
- Excellent English communication skills

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