Expert, Business Marketing

4 weeks ago

Hanoi, Vietnam Techcombank Full time

7 Jun 2024**Expert, Business Marketing (40000553)**:

- Category: Retail Banking Group- Job Type:
- Facility: Retail Banking**Job Purpose**:
The job holder responsibility for designing, proposing business marketing activities through:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management

**Key Accountabilities (1)**:

Business Marketing Planning and marketing performance management
- Participate in, proposing overall marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
- Execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Prepare, propose and implement NPS survey
- Design, build, embed customer loyalty program by collaborating with other divisions and/or partnerships
- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

**Key Accountabilities (2)**:

Design marketing content for program/campaign
- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

**Key Accountabilities (3)**:

Marketing campaign management
- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Strengthen public awareness and branding through collaboration with bank-wide Marketing team for award participation...

**Key Relationships - Direct Manager**:
Director, Business Marketing

**Key Relationships - Direct Reports**:
N/A

**Key Relationships - Internal Stakeholders**:
Other units in division, other units in TCB

**Key Relationships - External Stakeholders**:
Customers, organizations, business associations, state agencies (GSO, tax authorities...)

**Success Profile - Qualification and Experiences**:

- University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration
- Master's degree or higher is preferred
- Experience: at least 8 years in positions related to banking and/or management, Product Marketing, Corporate Customers
- English: minimum TOEIC 650 or equivalent
- Expertise

+ Understanding the organization
+ Knowledge of the company's products
+ Understanding the rules/operating processes in the unit

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