Growth Marketing Executive, Zalopay
6 months ago
Collaborate with cross-functional teams (marketing, product, and technology) to design, implement, and optimize marketing automation workflows.
- Manage customer segmentation, lead scoring, and personalized communication journeys.
- Monitor and analyze campaign performance metrics, making data-driven recommendations for improvements.
- Ensure seamless integration of CRM tools with other marketing platforms.
**1. CRM Campaign Planning**:
- Develop and execute CRM campaigns across various stages of the user lifecycle (e.g., acquisition, onboarding, retention, win-back).
- Create detailed campaign briefs, including target audience, messaging, channels, and KPIs.
- Collaborate with content creators, designers, and data analysts to deliver effective campaigns.
**2. Experiment Planning**:
- Identify opportunities for CRM experiments (A/B tests, personalization, channel optimization).
- Define hypotheses, success criteria, and testing methodologies.
- Coordinate experiment execution and analyze results to inform future strategies.
**Yêu cầu**:
- At least 2 - 3 years of CRM or relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns
- Proven experience in marketing automation and CRM campaign management.
- Familiarity with CRM platforms (e.g., Salesforce, HubSpot, Zoho).
- Strong analytical skills and data-driven decision-making.
- Excellent communication and collaboration abilities.
- Detail-oriented and organized.
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