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Senior Growth Marketing Executive, Zalopay
4 days ago
Evaluate market conditions to identify emerging trends and propose innovative digital marketing tactics for improving Growth Marketing activities;
- Develop overall growth marketing plan to build up and meet KPI related to volume, user growth, user retention for the assigned vertical - Offline Retail KA & E-commerce (Lazada, Tiki );
- Oversee end-to-end processing for campaigns aimed at driving revenue from affiliate sources;
- Take ownership of the relationship with Account Manager, ensuring effective coordination with key stakeholders in marketing (branding, social, design), as well as Ops, FA, and BI teams to ensure successful execution and secure necessary support;
- Coordinate efforts across internal & external teams to finalize POSM, media communication/branding plans for traffic and user awareness;
- Manage budget of promo cost and media mix that best suit business objectives;
- Perform data monitoring and analysis daily/weekly and provide recommendations based on consumer insights;
- And other tasks as assigned by Line Manager.
**Yêu cầu**:
- Bachelor's Degree and above, from 3-5 years of experience in Fintech, Ecommerce, Tech or Retail companies.
- Demonstrated strong communication and stakeholder management skills, with a proven track record of effectively conveying ideas/messages to individuals at various levels and backgrounds.
- Proficient in data analytical skills and converting into business insights and actions.
- Data-driven and motivated, able to work in a fast-paced environment.
- Strong ownership, commitment, accountability, and responsibility for business objectives.
- Enable to work under pressure.
- Adaptable, open-minded, and possesses strong interpersonal skills.
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