Senior Growth Marketing Executive

6 months ago


Ho Chi Minh City, Vietnam VNG Full time

About ZaloPay Loyalty Program: ZaloPay’s Loyalty Program, also known as ZaloPay Priority, is designed to reward our users in the most engaging and meaningful ways. We strive to create lasting relationships with our users, offering them exclusive benefits, rewards that elevate their experiences with ZaloPay. Through our program, members enjoy a variety of privileges, tailored offers, and personalized promotions that enhance their retention and satisfaction.

**Key Responsibilities**:
Growth Strategy (30%)
- Develop monthly, quaterly traffic and promotion plans to ensure KPIs are met within the assigned budget.
- Monitor and analyze performance metrics to optimize marketing efforts and budget allocation.

Marketing (40%)
- Plan and schedule marketing activities to maintain Business-As-Usual (BAU) that aligns with overall ZaloPay strategies.
- Collaborate with Brand team on branding campaigns throughout the year to increase user awareness and adoption to ZaloPay Priority.
- Work closely with internal Growth & Marketing teams to design and launch new initiatives to increase ZaloPay Priority visibility and member engagement in ZaloPay app.

Campaign Execution (30%)
- Lead the end-to-end execution of marketing campaigns to ensure high-quality delivery and time to market.
- Execute some marketing activities to fulfill partial deals when merchants sponsor in ZaloPay Priority

**Yêu cầu**:

- A minimum of 4-5 years of experience in marketing.
- Proven experience in marketing communications (marcom) and growth marketing is highly advantageous.
- Strong planning, excellent analytical and problem-solving
- Excellent communication, negotiation skills, and cross-functional teamwork to build productive relationships with partners and stakeholders.
- Creativity and innovation in developing marketing strategies and campaigns that resonate with target users.
- Good at time management and project management skills.



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