Senior Growth Marketing Executive, Zalopay

2 days ago


Ho Chi Minh City, Vietnam VNG Full time

**ZaloPay** is a fast-growing mobile payment provider in Vietnam since it commenced operations in 2017. We aim to serve Vietnam’s large underbanked population, accelerate financial inclusion and leverage technology to improve access to Fintech services for our users and merchants. In 2020, ZaloPay officially integrated into the messaging app Zalo to provide users daily in-app services such as money transfers, phone top-ups, and other financial services.
At ZaloPay, we practice the “One Team” culture daily to keep scaling up the fintech services, expanding our partnerships, increasing transaction volume, and broadening our engagements with users and stakeholders.

We are committed to supporting our employee’s growth and well-being while focusing on providing an encouraging environment for employees to unlock their full potential.- Lead and manage the development and planning of the growth strategy
- Leverage and optimize various initiatives of the marketing growth activities, including product selection strategy, promotion and other incentive design
- Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization of incentives and campaigns
- Identify and/or review potential co-partnerships that are partner fit to business objective and negotiate for mutually beneficial term
- Own the relationship with Business Owner and other marketing functions team (design, media, branding, BI ) to execute the overarching growth strategy
- Manage budget allocation between promo cost and media mix that best suits business objectives
- Perform data monitoring and analysis daily / weekly and provide recommendations based on consumer insights

**Yêu cầu**:

- At least 3 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns
- Proficient in data analytical skills and converting into business insights and actions
- Data-driven and motivated, able to work in a fast-paced environment
- Strong understanding of user-centricity concepts
- Strong ownership, commitment, accountability, and responsibility for business objectives.
- Enable to work under pressure



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