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Growth Marketing Specialist

7 months ago

Ho Chi Minh City, Vietnam VNG Full time

ZaloPay is a fast-growing mobile payment provider in Vietnam since it commenced operations in 2017. We aim to serve Vietnam’s large underbanked population, accelerate financial inclusion and leverage technology to improve access to Fintech services for our users and merchants. In 2020, ZaloPay officially integrated into the messaging app Zalo to provide users daily in-app services such as money transfers, phone top-ups, and other financial services.
- This role will act as key member in managing and executing marketing activities of Money Transfer

**What you will do**
- Lead and manage the development and planning of the growth marketing strategy for Money Transfer (P2P and IBFT)
- Monitor daily operation marketing activities and guide other junior teammates to ensure qualified deliverables
- Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization of incentives and campaigns
- Identify and/or review potential co-partnerships that are partner fit to business objective and negotiate for mutually beneficial term
- Own the relationship with Business Owner and other marketing functions team (design, media, branding, BI ) to execute the overarching growth strategy
- Manage budget allocation between promo cost and media mix that best suits business objectives
- Perform data monitoring and analysis daily/ weekly and provide recommendations based on consumer insights

**Yêu cầu**:
**What you will need**
- At least 4 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns
- Bachelor degree from a reputable university, preferably in Marketing, Economics, or Business Administration.
- Customer obsessed. The ability to take on complex product challenges and find elegant, simplifying solutions to avoid making them our users and partner’s problems.
- Self-motivated, willing to take on and overcome ambiguous challenges.
- Finger-tipsiness with data. Know how to leverage this data to make decisions without getting stuck in analysis paralysis.
- Excellent organizational and communication skills. Ability to create partnerships with function team.
- Thrives in a startup environment: loves dealing with fast pace, changing needs, and limited resources.
- Experience working in Tech firms (fintech / e-wallet, e-commerce, ride-hailing, etc.) or financial institutions (banking, asset management, consumer finance, etc.)