Growth Marketing Specialist

6 days ago

Ho Chi Minh City, Vietnam Zeek Full time

**Responsibilities**
- Build and implement B2B digital marketing campaigns on platforms like Google and Facebook to drive lead generation and brand awareness.
- Managing a/b tests, experiments, campaigns and related assets/collaterals to drive demand and lead generation.
- Define and monitor KPIs, maintain regular reporting on key tactics, budgets and ROI, make relevant course corrections to drive business outcomes, and communicate insights/results with internal stakeholders.
- Take ownership of CRM to manage new, existing and lost leads.
- Conduct market research to uncover key insights that drive positioning for our product as well as ideas for new features or benefits.
- Driving growth through any other relevant channels like building a cadence of thought leadership events and outreach campaigns with F&B, Retail and other relevant industries to drive outbound lead generation.
- Support any other growth and marketing initiatives.

**Requirements**:

- Takes initiative and responsibility for the growth and success of the team.
- Data-driven T-shaped marketer, agile, resourceful and with a growth mindset.
- An ambitious self-starter with strong-problem solving skills and a passion for challenge and opportunity.
- Excellent interpersonal and communication skills as you work across regional teams and functions.
- Positive, team-player, with a strong entrepreneurial spirit to thrive in a fast-paced, start-up environment.
- Minimum 2 years of experience in B2B Growth and/or Marketing in related industries.
- Experienced in building successful performance marketing up from scratch, as well as using relevant digital tools for tracking.
- Speaking and writing proficiency in Vietnamese and English; proficiency in any other SEA languages is a plus.
- Experience in design tools like Photoshop & Canva would be an asset.

**Location**:Based in Vietnam, HCM

**Job Types**: Full-time, Contract
Contract length: 12 months

**Salary**: From 15,000,000₫ per month

Ability to commute/relocate:

- Ho Chi Minh City: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- B2B marketing: 2 years (preferred)

**Language**:

- English (required)

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