Growth Analyst

3 weeks ago

Ho Chi Minh City, Vietnam PMAX Full time

**JOB SUMMARY**:

- **Title**: Growth Analyst (B2B)
- **Department**: Growth
- **Year of Experience**: 2 years+
- **Job Level**: Executive
- **Report Line**: Growth Director
- **Peer**: Project Management Office Manager
- **Subordinate**: N/A
- **Salary Range**: Negotiable
- **Hiring Purpose**: New Hire
- **Working Time**: 9:00 - 18:00, Monday - Friday
- **Working Location**: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam

**OBJECTIVES**:
We are looking for a Growth Analyst (B2B) to be in charge of delivering strategic data insights to the whole organization. Your focus will be on empowering teams with data solutions enabling them to increase their performance.

As the expert of Marketing campaigns data, media performance, and leads cycle data, you can identify how to drive growth from analyzing multiple data sets. You will contribute in educating the other departments to build a data-driven and performance mindset. A large component of the role will be around understanding the growth impact, the associated data and the people driving those initiatives.

**JOB DESCRIPTION**:

- **Growth Model**:

- Build data strategy, conducting data collection, cleansing, enrichment, analysis, and dashboards, etc.
- Build detailed “B2B Leads to sales cycle” data model to identify growth opportunities with levers and resource needs.
- Build forecasting models for acquisition and growth overall.
- **Growth Analysis**:

- Perform various analyses related to leads acquisition, conversion or customer lifecycle, comparing the actual numbers with the plan and forecast, in order to find initiatives to improve growth (Marketing & Sales) performance and ROI from our initiatives to grow the business.
- Understand the challenges of internal marketing and sales stakeholders, deliver conclusive insights to improve our decision-making processes.
- Conduct Ad-Hoc diagnostic analysis to understand lead-to-revenue trends and provide in-depth insights.
- Create and automate dashboards tracking the performance of multi-channel marketing campaigns designed for lead acquisition, sales funnel progression and ultimately revenue generation.
- Evaluate the ROI of the different initiatives and provide recommendations for improvements.
- Play a key role in marketing analytics initiatives like tracking, attribution, pipeline and revenue forecasts.
- Collaborate with data engineering and digital marketing specialists to embed necessary tracking in user flows and coordinate ingestion of new data sources.
- **CRM optimization**:

- Continuously work with the internal tech/data team or external vendors to build/select/optimize the data infrastructure and the best-fit CRM system for PMAX.
- Design and optimize data structure as well as building up the input guidelines then control the implementation across related teams to ensure the data optimal and accuracy.

**JOB REQUIREMENTS**:
**Skills & Knowledge & Qualification**

Must have
- Bachelor’s degree in a related field and 2+ years experience in the role or equivalent combination of education and experience.
- Deep analytical mindset and capability of finding efficient solutions independently.
- Familiar with MarTech platforms such as HubSpot, Mailchimp, etc.
- Exceptional attention to detail and excellent coordination and organization skills, with the ability to manage multiple inputs and to organize data effectively.
- Excellent problem-solving, and research skills.
- Effective communication skills.

Good to have
- In-depth knowledge of digital marketing.
- Understanding with experiences in the B2B sector, especially agency businesses.

**PMAX-er Identification**
- **Client Impact**:Everything we do is ultimately to deliver real client impact and value.
- **Innovation**: Drive change and innovative new ideas to create more value for clients, teams, and society.
- **People Development**: Attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
- **Integrity**:Be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
- **Teamwork & Fun**:The cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
- **Extreme Ownership**: The practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.

**BENEFITS?**:

- Competitive salary range with quarterly & yearly incentives and 13th-month salary
- Flexible working time with 2 days working from home per week and 15 paid leaves per year
- Insurance as full salary (SHUI)
- Annual health check-up and Healthcare Insurance PTI for all employees
- Laptop suppl

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