Senior Performance Marketing Executive

2 weeks ago

Ho Chi Minh City, Vietnam FireGroup Technology Full time

**Responsibilities**
- Plan and execute the paid advertising channels, including Facebook Ads, Google Ads, Shopify Appstore Ads (similar to Google SEM) as main channels to drive growth and revenue.
- Measure and report the performance of paid and organic campaigns, and assess against goals (KPIs).
- Manage paid, owned, and earned channels to deliver communication goals as well as acquire, convert, and retain users.
- Collaborate with internal teams to create landing pages and optimize the user experience.
- Analyze segmentation based on customer behavior and interaction using CRM/CDP tools to create relevant and impactful messaging.
- Plan, execute, and measure experiments and conversion tests.
- Research and implement existing and new user acquisition and retention methods to drive user and revenue growth.
- Identify trends and audience insights; optimize spend and performance based on the insights.

**Qualifications**
- Proven track record of at least 3 years in user acquisition, growth marketing, product marketing, GTM strategies, or a related field with experience in technology companies
- Strong analytical skills with proficiency in data analytics tools and marketing automation platforms like Google Ads, Facebook Ads, Google Analytics, Google Looker Studio,...
- Experience in e-commerce and SAAS is a plus
- Problem solving skill
- Good knowledge of product marketing is a plus
- A growth mindset with a passion for innovation and staying updated on industry trends.
- Bachelor's degree in Marketing, Business, or a related field
- Proficient in English

**Job Benefits**

We believe that motivation & personality of the employees are the only shortcut to the promotion of the corporate and contributions to the society. We will try our best to create a corporate environment where all employees can realize their dreams and goals.

**Featured benefits include**:

- Have opportunity to work with global merchants and join the dynamic, young and friendly project team; stable career path;
- Attractive salary based on skills and experience; 13th month salary & seniority bonus; Employee’s marriage, maternity bonus; Birthday voucher gift;
- Annual salary review;
- PTI Healthcare, annual health check;
- Regular technical seminar & external/ internal training courses;
- Providing free coffee, tea & snack;
- Internal engagement events: Team-building; Town-hall, birthday gift voucher, mid-autumn, new year and kick-off parties, yearly company trip;
- FireGroup Sports Clubs: Running, Football, Badminton, etc;
- Laptop/ PC/ Monitor are provided

**Experience**:

- working as Performance Marketing role for software product: 1 year (required)

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