Senior Performance Marketing Executive

2 weeks ago

Thành phố Hồ Chí Minh, Vietnam Cake by VPBank - Digital Bank Full time

**Mô tả công việc**:
(Mức lương: Thỏa thuận)
Digital Channel Strategy & Execution (Fintech Focus)
- Develop and execute comprehensive digital marketing strategies aligned with the bank's growth objectives, focusing on acquiring new customers for our digital banking products (e.g., savings accounts, loans, payment solutions).
- Plan and manage digital campaigns across various channels, including paid social (Facebook, Instagram, Twitter, LinkedIn), display advertising, video advertising, and programmatic.
- Oversee the day-to-day management of paid ad campaigns, including budget allocation, bid optimization, keyword research, ad copy creation, and performance monitoring.
- Implement robust remarketing strategies to re-engage potential customers and drive conversions.
- Stay at the forefront of Fintech marketing trends, identifying and testing new digital channels and technologies to expand reach and improve CAC.

Affiliate Marketing & Partnerships
- Manage and nurture relationships with key affiliate partners and agencies relevant to the Fintech industry (e.g., financial comparison sites, personal finance blogs, fintech influencers).
- Negotiate and execute partnership agreements, ensuring alignment with our KPIs and brand values.
- Conduct monthly reconciliation and sign-off for affiliate partner commissions.

Performance Optimization & Analysis
- Utilize web and app analytics tools (e.g., Google Analytics, Adjust, AppsFlyer, and internal dashboards) to track campaign performance, analyze user behavior, and generate actionable insights.
- Develop and maintain comprehensive performance reports, clearly communicating key metrics, trends, and recommendations to the growth team and leadership.
- Conduct A/B testing on ad creatives, landing pages, and in-app experiences to optimize conversion rates.
- Analyze pricing strategies and identify opportunities to improve competitiveness and attract new customers.
- Identify and address friction points in the user journey to enhance user acquisition, onboarding, and engagement within our digital banking platform.

Budget Management & ROI
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources across channels to maximize CAC
- Develop and implement strategies to achieve key performance indicators (KPIs), such as customer acquisition cost (CAC)

**Chức vụ**: Nhân Viên/Chuyên Viên

**Hình thức làm việc**: Toàn thời gian

**Quyền lợi được hưởng**:

- A 13th-month wage and up to 3 months of performance-based bonus (year-end bonus).
- Laptops and other needed devices are currently supplied to all employees.
- The social insurance contribution amount will vary based on the individual’s level.
- Annual health checks and premium medical healthcare (PTI) after probation.
- 15 days of annual leave is applied for the entire employees.
- Company trips, team-building activities, and happy hour events are organized on a quarterly or annual basis.

**Yêu cầu bằng cấp (tối thiểu)**: Trung cấp - Nghề

**Yêu cầu công việc**:

- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in E-commerce, Fintech, Technology, Banking, or Agency marketing.
- Proven track record in growth marketing for a high-growth B2B or B2C tech startup, preferably with knowledge of financial institutions.
- Strong passion for growth marketing and a desire to advance your career in this field.
- Deep understanding of digital tracking tools (e.g., Appsflyer, Adjust, Google Analytics) and experience using them for data collection, analysis, and interpretation.
- Ability to leverage data to inform strategic decisions and optimize marketing effectiveness.
- Excellent verbal and written communication skills, with the ability to collaborate effectively with diverse teams.

**Yêu cầu giới tính**: Nam/Nữ

**Ngành nghề**: Digital Marketing,Google Ads(AdWords),Marketing

Trung cấp - Nghề
Không yêu cầu

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