Senior Marketing Executive

**ABOUT BUZZMETRICS**

Buzzmetrics is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing and Operations.

Founded in 2013, Buzzmetrics is the pioneers of using social listening data to bring businesses & consumers closer together. Based on the key idea that social media is a virtual society where people live their second life, we exist to deliver better business outcomes through the understanding value of online voices.

The Senior Marketing Executive is responsible for executing a variety of marketing campaigns to generate brand awareness, build brand imagery, support the sales team and increase leads.

This is a hands-on role encompassing the full marketing mix where you will be given the autonomy to run campaigns with a strong emphasis on direct marketing to target audiences using on and offline channels.

**JOB DESCRIPTIONS**

**1. Project Management (40%)**
- Work with internal teams, agencies, partners and other external stakeholders to implement marketing projects.
- Manage a variety of end-to-end marketing campaigns to drive awareness and leads. You‘ll be involved in planning, creative development, execution & optimization.

**2. Content & Performance Marketing (30%)**

Utilizing marketing tools proficiently as required by MKT Project team demands, with mínimal guidance from leaders. Specifically:

- ** Website management**: Use the CMS to update website content, ensure optimization for SEO, and track performance using Google Analytics.
- ** Ads**:Promote content by Facebook Ads and other paid & owned channels; control & optimize ad performance.
- ** Event Management**: Operating smoothly for online events with a scale of fewer than 500 participants and offline events with a scale of fewer than 200 participants.

**3. Partnership Marketing (20%)**

Assist line manager to collaborate and maintain relationships with marketing experts, media partners, community partners and other businesses to create marketing campaigns that benefit both parties.

**4. Performance Reporting (10%)**
- Define the most important social media KPIs, and collect and analyze monthly marketing metrics.
- How to utilize data to optimize related operations.
- Report on the monthly key metrics to demonstrate the effectiveness of channel strategy with alternative solutions to improve performance.

**JOB REQUIREMENTS**

**1. Education**:
You‘ll be a broad marketer from the B2B Tech & Research industry.

**2. Knowledge**:

- Broad experience across digital and offline marketing channels.
- Experience executing webinars & offline events.

**3. Skill**:

- Good analytical skills.
- Ability to create content.
- Working proficiency in English.
- Aesthetic sensibility (experience in using Adobe Photoshop or Adobe Illustrator is an advantage).

**4. Experience**:
At least 2 years of experience in an equivalent position.

**5. Personality**:

- Open-minded, innovative, flexible, strategic thinking
- High sense of ownership & responsibility
- Possess high level of reliability, integrity and personal ethics

**BENEFITS**
- Competitive salary, 13th month salary
- Premium healthcare insurance.
- 12 days of annual leave & 5 days of sick leave, 2 days WFH/ month.
- Performance appraisals and promotion every year.
- Standard health check.
- Company trip, Year end party, Team building.
- Occasion-based offerings: Birthday, wedding, maternity,
- Parking support.
- Equipment for work (PC / laptop).
- Free in-house entertainment facilities: foosball, book tree, coffee and snack.