Senior Performance Marketing Executive
8 months ago
**I. SUMMARY**:
Initiate and lead daily digital marketing activities for POPS’ own OTT app and other social media platforms (YouTube, Meta, TikTok) include Video contents, Comic contents and Kid contents.
**II. JOB RESPONSIBILITIES**:
- Lead and coordinate in-house digital executives and/or agencies to implement online marketing strategies, ensuring timely execution and commitment to achieve the marketing department’s assigned targets
- Propose an overall digital budget to ensure success. Set key metrics.
- Plan and execute online marketing activities through Google UAC, Facebook Ads, TikTok, Youtube...etc.
- Work with designers, in house or agency, to create digital creatives on time and within budget.
- Track, measure, and analyze all digital activities and prepare reports.
- Deliver digital marketing requirements documents and product requirements documents with prioritized features and corresponding justification to Connected App / Product department
- Define the channel digital marketing strategy and roadmap.
- Be an adaptable, steady decision-maker despite a highly competitive environment
- Be a results-oriented team player with strong organizational and time management skills, always on the lookout for opportunity.
- Recruit, develop, organize and nurture a strong digital marketing team plan, monitor and appraise job results
- Other duties by request from Marketing Manager
**III. JOB REQUIREMENTS**:
- Experienced in successful execution of marketing campaigns on key online marketing channels (UAC, Facebook Ads,TikTok ads)
- Experience in mobile app install campaigns and familiarity with mobile marketing metrics and platforms is a strong plus.
- Experience in entertainment and/or media markets is a bonus
- Analytical, data-driven thinker who seeks innovative solutions
- Excellent written and verbal communication skills
- Good English competency
- Excellent teamwork skills
- Experience in handling large, diverse marketing budgets
- Bachelor’s degree
- Ability to work in a multinational environment
- Mastery of digital marketing strategy framework and media planning
- Passion and curiosity for digital marketing innovation
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