Zalopay, Senior Growth Marketing Executive
5 months ago
Lead and manage the development and planning of the growth strategy
- Leverage and optimize various initiatives of the marketing growth activities, including product selection strategy, promotion and other incentive design
- Evaluate market conditions on a regular basis to identify emerging trends, to provide learning to support the continuous optimization of incentives and campaigns
- Identify and/or review potential co-partnerships that are partner fit to business objective and negotiate for mutually beneficial term
- Own the relationship with Business Owner and other marketing functions team (design, media, branding, BI ) to execute the overarching growth strategy
- Manage budget allocation between promo cost and media mix that best suits business objectives
- Perform data monitoring and analysis daily / weekly and provide recommendations based on consumer insights
**Yêu cầu**:
- At least 3 years of relevant marketing experience with a successful track record in planning integrated marketing strategies and executing campaigns
- Proficient in data analytical skills and converting into business insights and actions
- Data-driven and motivated, able to work in a fast-paced environment
- Strong understanding of user-centricity concepts
- Strong ownership, commitment, accountability, and responsibility for business objectives.
- Enable to work under pressure
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