Content Executive, Zalopay

6 months ago


Ho Chi Minh City, Vietnam VNG Full time

Manage the Facebook Fan page of ZaloPay brand
- Brainstorm and strategize content directions and tones, targeting specific user segments and context to build & growth up ZaloPay Fan page
- Own full content pillars
- Product content & communications: Function text, educational content, communication in & out-app: Notification, social posts, banners, etc
- Copy, proofread, edit your own and other’s copy
- Keep up with social media trend; respond ASAP to trends/memes to generate viral awareness and engagement for our product
- Define key metrics, run experiment, report, and make improvements
- Initiate and run Branding & Promotion campaign: planning communications on owned channels, brief/design marketing material and run communications;
- Project-manage campaign & growth marketing initiatives, coordinating various departments and stakeholders.

**Yêu cầu**:

- Degree in Marketing, Communication, Business, PR, or a related field;
- Minimum 1,5 years of creative writing experiences, preferably at agency, tech consumer apps, games, and financial institutions (must provide portfolio of work/writing samples);
- Able to alternate between formal and casual/Gen-Z language content;
- Highly organized thinker with deep attention to detail;
- Self-motivated, proactive, accountable. Able to work under pressure, independently and manage own time/ progress;
- Fun-loving; we care whether you enjoy spending time with the team;
- Experience in conceptualizing and scripting social media video and podcast contents;
- Familiarity with auto-reply messages / chatbot.



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