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Marketing Excellence Manager

4 months ago


Ho Chi Minh City, Vietnam AstraZeneca Full time

**Marketing Excellence Manager - HCM**

**About AstraZeneca and AstraZeneca Vietnam**

AstraZeneca is a global, science-led biopharmaceutical company with a British-Swedish heritage that focuses on the discovery, development, and commercialization of prescription medicines. At AstraZeneca, science and patients are at the heart of everything we do. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide.

Established in 1994, AstraZeneca Vietnam has come a long way in 27 years of advancing Vietnam's healthcare. We change lives through innovative science with $25mil in R&D investment (2020 - 2024); 40 ongoing clinical trials with 2800+ patients; 44 partnered hospitals and 14 medicines involved in trials. We have built strong public-private partnerships for sustainability and healthcare access through many programs and activities such as Healthy Lung, Young Health Program, Careme, Giá Như, Health System Sustainability & Resilience, Green Energy for Health, Response to Covid-19.

We have gained some recognition for our efforts from the Minister of Health's Certificates of Merits for outstanding contributions to advancing cancer treatment (2019) and exceptional contributions to Vietnam’s fight against COVID-19 (2020); BritCham 2021 Awards for Contributions to healthcare and 25+ years of service in Vietnam; Ho Chi Minh Communist Youth Union’s Medal and Certificate of Merit for contributions to youths (2021); Excellent Leadership - Visionary Leader Award (2021); HR Excellence - Workplace Culture Award (2021) and Vietnam's Top 100 Places to Work Award (2018 - 2020).

**What you’ll do**:
This position reports to the Commercial Strategy & Excellence Director and is responsible to ensure the development of marketing and launch capabilities of the relevant Marketing staff in each Business Unit in compliance with KPI’s and business targets of the company.

The role will entail offering strategic and developmental insight to drive marketing best practices and tools across Business Units in line with Global/ Regional Commercial Excellence guidelines and materials.

**Typical Accountabilities**
- Build the Marketing and Launch capabilities, development plans of Marketing staffs and activities on annual bases for respective x-functional teams and in line with Capabilities Frameworks, Marketing Capabilities assessment outcomes-that conduct twice a year, Marketing success profile program and leads them through execution. Establish marketing KPI’s, monitor ROI and work to develop insight and actions accordingly.
- Work with Business Unit Director and Senior Leader to define and align training strategy for relevant MKT staff in each BU / department in accordance with business needs targets. Implement and embed Global Marketing Excellence framework in AstraZeneca Vietnam for improving the Marketing capabilities. Involve Global & Local resources for developing of educational programs and projects.
- Creates a design and format of different training programs for MKT based on business needs. Develops programs taking into account global tools and practices. Defines and suggests the appropriate type of training in compliance with budget. Ensure the implementation and support for the usage of Global tools for Launch & Marketing excellence (Launch excellence planner & framework, One4ALL ExCEED, brand plan framework, Degreed Marketing hub, Global/regional capability delivery roadmap) across teams.
- Work with Business Unit Director & Senior Leader to ensure a rigorous project management approach to all marketing related activities and initiatives, including new product introductions, phase-outs and marketing communications campaigns, incorporating key performance indicators and project milestones.
- Implement Global Launch excellence process, manage and lead a consistent and robust local product launch process which incorporates business cases, project plans and stakeholders’ communications plans
- Driving use of Marketing best practices and tools which are aligned to Global/Regional Commercial Excellence guidelines and materials. Identify opportunities to enhance and leverage best practices sharing MEX & LEX among marketing teams
- Lead/facilitate and own all market research activities for AstraZeneca Vietnam and as per department request.
- Plans and manages the budget for development plans & trainings according to corporate demands and schedule

**Education, Qualifications, Skills and Experience**

**Essential**
- Medicine & Pharmacy University degree is required. Masters of Marketing or Business degree preferable.
- Minimum 5 years’ experience in Marketing & at least 2 years in Marketing Management position in a pharmaceutical organization (preferably MNC). Be able to demonstrate extensive experience in the operational management of an in-house marketing function
- Have a strong understanding and appreciation of leading edge, marketing