Head of Commercial Excellence

3 months ago


Ho Chi Minh City, Vietnam Merck KGaA Full time

Work Your Magic with us

Ready to explore, break barriers, and discover more? We know you've got big plans '“ so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

Report to **:Managing Director
**Your Role**
As a manager is a role model, you should guarantee the development of all the team members. Provide leadership and direction to create team spirit, and motivation and develop a high-performance culture in the organization.

**What You Do**
- Managing the CE Department with responsibilities on Commercial Platforms, Field Force Effectiveness, Market Research, and Omnichannel Strategy.
- Commercial Platform: Launch new tools, increase adoption, and develop new features in collaboration with localglobal IT on the following platforms: iConnect, M-Smart, Veritas, e-Wizard, Marketing Cloud, and HCP website.
- Field Force Effectiveness: Sizing, Alignment, Field Force Deployment target definition, Incentive Scheme definition, Targeting & Profiling processes.
- Market Research: Assuring compliance for all the market research processes.
- Omnichannel Strategy: development and execution cross channels customer engagement model.
- BI & SFE, Market Insights & CI: Establish data
- & insights-driven Brand & Field Force strategy, develop meaningful KPIs and metrics, and generate actionable market insights.
- Customer Engagement Excellence (MCM): Grow infrastructure, capabilities, and knowledge on customer engagement, propel customer engagement excellence, and facilitate operationalization from strategy to concept to implementation.
- Ensure in coordination with the Managing Director and the BU Directors, the continuous team working with the GBE&I, the launch of strategic projects and the management of Business Intelligence and Commercial Excellence activities.
- Contribute to the overall business strategies as a member of company country/country group leadership team and that service is provided at the appropriate level of quality.
- Develop and prepare short and medium-term Health Care Commercial Plans. Execute the same to achieve annual performance/profitability targets and market shares.
- Support Commercial Business Analysts in the definition of the in-country analysis & insights to improve understanding & decision-making.
- Ensure alignment with the Business Systems and IT teams for CRM and systems setup.
- Design pre and post-launch KPIs, ensure appropriate dashboard setup and roll-out of reporting systems to local teams.
- Build capabilities within the commercial team (field force, marketing, market access) by leading the Training function in owning workshops, training, and coaching.
- **Strategic Realization Partner**: will act as a sounding board for the Managing Director:

- Help to develop and execute major strategic initiatives in Vietnam in close collaboration with APAC region and Global.
- Identify areas of strategic and operational improvements, which need to be addressed and solved cross-functionally. Take the lead on projects / initiatives addressed and solved cross-functionally. Take the lead on projects/initiatives to make the improvements (Execution).
- Assist the LT to determine and prioritize business strategies based on the key strategic imperatives and determine KPIs to measure performance.
- Act as a liaison to internal partners such as Medical, Controlling, SNO, HR,. Etc. Provide LT members with recommendations to secure cross-collaboration.
- Manage MD office related topics including Country Council meetings and activities.

**Who You Are**
- Bachelor’s degree or equivalent in one of the following areas: Business, Statistics, Economics, Finance, Engineering Applied Mathematics, and/or related field.
- At least 10 years in Pharmaceutical multinational companies in similar managing roles.
- Exemplary planning and time management skills
- Proactive, ability to multitask and prioritize daily workload
- Agile and willingness to learn
- High level verbal and written communication skills
- Discretion and confidentiality

**What we offer**:We are curious minds that come from a broad range of backgrounds,



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